Financial services firm BT has launched a campaign urging Aussies not to “hope for the best”, but to “prepare for the best”.
The campaign, by Host and The Glue Society, promotes BT’s super, investment, insurance and advice.
Mark Murray, chief marketing officer at BT Financial Group, said: “People know they need to do something, but knowing where to start is the difficulty.
“BT has always been known for its expertise. We want this expertise to be accessible to all Australians by making it easier to get help and advice wherever and whenever it’s needed – whether that’s talking to our specialists face-to-face or on the phone, educating themselves on how to prepare for the best on bt.com.au or joining the conversation on social media.
“This campaign recognises that Australians have many different moments in life and BT can help them get financially prepared.”
Credits:
Creative: Host and The Glue Society; production: Revolver; web and mobile: Sapient Nitro; media: MediaCom; PR: PEPR Publicity
