B&T’s Fast 30: Tourism Australia, Sexist Seafolly Ad, House Rules, Shebah & VERSA CEO Kath Blackham

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B&T Magazine
By B&T Magazine



Welcome back to the latest episode of B&T’s Fast 30 podcast!

As usual, we’re talking about this week’s biggest media stories including Tourism Australia’s latest campaign, the landmark House Rules case, a “sexist” Seafolly ad, the Age cartoon that caused an uproar, Warburton’s pac mag’s sale, plus campaigns from Shebah and Edelman.

We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more.

Tourism Australia Unveils $38M Global Campaign & Plans For Its “Next Dundee”

Developed with the help of agency partners M&C Saatchi, Digitas and UM, ‘Come Live our Philausophy’ aims to capture the philosophy of Australians and their informal approach to living – something that is appealing to visitors, according to research by Tourism Australia. A suite of new creative assets have been developed for the global campaign, including over 5,000 new images captured across every state and territory, a series of industry videos, bespoke social content, and a refresh of the australia.com and Australia.cn websites.

Seven To Pay House Rules “Villain” Compensation For Psychological Injury

Seven has been ordered to pay former House Rules contestant Nicole Prince workers compensation after a tribunal found the reality star suffered “psychological” injury as a result of her time on the show. A landmark ruling from the NSW Workers Compensation Commission found Prince was legally an employee of Seven, despite claims by the network there was no employment relationship, which is explicit in her contract.

Ad Standards Dismisses “Sexist” Seafolly Ad

Ad Standards has dismissed Australian swimwear brand Seafolly’s Own your Folly campaign ruling it was not “degrading” or “sexist”. The ad, created by independent agency Thinkerbell, was brought to Ad Standards under the AANA Code of Ethics for allegedly being exploitative or degrading, and featuring sex, sexuality or nudity.

“F@cking Gronk!” The Age Cartoon Causes Fury

A cartoon in Wednesday’s Nine-owned The Age by controversial cartoonist Michael Leunig has sparked outrage among mothers groups after it inferred some modern-day mums loved their phones more than their children.

Warburton offloads Pac Mags

Seven West Media has announced it has signed a binding agreement to sell Pacific Magazines to Bauer Media for a cash consideration of $40 million. Pacific Magazines currently publish titles such as Better Home And Gardens, marie claire, Who, New Idea and Men’s and Women’s Health.

Shebah Launches Its First Brand Campaign, Safer Together

Shebah has launched its first national brand campaign – Safer Together -to highlight its all-women rideshare service in the six billion dollar rideshare industry.

Edelman Gloriously Skewers Apple’s Inadequacies In New Campaign For HP Using The Voice Of Siri

In the ongoing battle for relevance in the luxury technology market, HP has launched a new offensive via Edelman in the form of five videos aimed at prospective buyers’ funny bones.

Thanks as always to our friends at Eardrum for their audio guidance. If you like what you’re hearing, don’t forget to subscribe (subscribe to Spotify here or Apple here).

 

 




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