Welcome back to the latest episode of B&T’s Fast 30 podcast!
As usual, we’re talking about this week’s biggest media stories including Tourism Australia’s latest campaign, the landmark House Rules case, a “sexist” Seafolly ad, the Age cartoon that caused an uproar, Warburton’s pac mag’s sale, plus campaigns from Shebah and Edelman.
We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more.
Tourism Australia Unveils $38M Global Campaign & Plans For Its “Next Dundee”
Developed with the help of agency partners M&C Saatchi, Digitas and UM, ‘Come Live our Philausophy’ aims to capture the philosophy of Australians and their informal approach to living – something that is appealing to visitors, according to research by Tourism Australia. A suite of new creative assets have been developed for the global campaign, including over 5,000 new images captured across every state and territory, a series of industry videos, bespoke social content, and a refresh of the australia.com and Australia.cn websites.
Seven To Pay House Rules “Villain” Compensation For Psychological Injury
Seven has been ordered to pay former House Rules contestant Nicole Prince workers compensation after a tribunal found the reality star suffered “psychological” injury as a result of her time on the show. A landmark ruling from the NSW Workers Compensation Commission found Prince was legally an employee of Seven, despite claims by the network there was no employment relationship, which is explicit in her contract.
Ad Standards Dismisses “Sexist” Seafolly Ad
Ad Standards has dismissed Australian swimwear brand Seafolly’s Own your Folly campaign ruling it was not “degrading” or “sexist”. The ad, created by independent agency Thinkerbell, was brought to Ad Standards under the AANA Code of Ethics for allegedly being exploitative or degrading, and featuring sex, sexuality or nudity.
“F@cking Gronk!” The Age Cartoon Causes Fury
A cartoon in Wednesday’s Nine-owned The Age by controversial cartoonist Michael Leunig has sparked outrage among mothers groups after it inferred some modern-day mums loved their phones more than their children.
Warburton offloads Pac Mags
Seven West Media has announced it has signed a binding agreement to sell Pacific Magazines to Bauer Media for a cash consideration of $40 million. Pacific Magazines currently publish titles such as Better Home And Gardens, marie claire, Who, New Idea and Men’s and Women’s Health.
Shebah Launches Its First Brand Campaign, Safer Together
Shebah has launched its first national brand campaign – Safer Together -to highlight its all-women rideshare service in the six billion dollar rideshare industry.
Edelman Gloriously Skewers Apple’s Inadequacies In New Campaign For HP Using The Voice Of Siri
In the ongoing battle for relevance in the luxury technology market, HP has launched a new offensive via Edelman in the form of five videos aimed at prospective buyers’ funny bones.
Coke’s customisable bottle tool has blocked the name Mohammed – the world’s third most popular name – and ‘Palestine’. Yesterday, Coca-Cola was exposed for blocking customers from adding the words ‘lesbian’ or ‘Gay Pride’ to it’s customisable Coke bottle while allowing ‘White Pride’ and ‘Cock Suckers’. Now, further investigation has revealed a number of other […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
Need a little humanity boost? Well, look no further than British pensioner and local Batley and Spen (just north of Manchester) resident, Malcolm Haigh. Haigh – a retired journalist and historian – was vox popped by a local TV crew about upcoming local elections in the area when he was probed about the area’s high […]
Amy Shark, Delta Goodrem and Guy Sebastian, along with some of Australia’s hottest TikTok creators and artists, are giving music lovers rare insights into their favourite trends and tunes as guest hosts of TikTok Trending on iHeartRadio. TikTok Trending on iHeartRadio has been broadcasting 24/7 as part of a partnership between ARN’s iHeartRadio Australia and TikTok which was announced in April. With […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]
72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]
Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]
Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]