Welcome back to the latest episode of B&T’s Fast 30 podcast!
As usual, we’re talking about this week’s biggest media stories including Tourism Australia’s latest campaign, the landmark House Rules case, a “sexist” Seafolly ad, the Age cartoon that caused an uproar, Warburton’s pac mag’s sale, plus campaigns from Shebah and Edelman.
We also have a chat with digital experience agency VERSA CEO Kath Blackham about the future of voice tech, the demographic using it most, when voice tech will become mainstream, why brands need to start thinking about their voice tech strategy and more.
Tourism Australia Unveils $38M Global Campaign & Plans For Its “Next Dundee”
Developed with the help of agency partners M&C Saatchi, Digitas and UM, ‘Come Live our Philausophy’ aims to capture the philosophy of Australians and their informal approach to living – something that is appealing to visitors, according to research by Tourism Australia. A suite of new creative assets have been developed for the global campaign, including over 5,000 new images captured across every state and territory, a series of industry videos, bespoke social content, and a refresh of the australia.com and Australia.cn websites.
Seven To Pay House Rules “Villain” Compensation For Psychological Injury
Seven has been ordered to pay former House Rules contestant Nicole Prince workers compensation after a tribunal found the reality star suffered “psychological” injury as a result of her time on the show. A landmark ruling from the NSW Workers Compensation Commission found Prince was legally an employee of Seven, despite claims by the network there was no employment relationship, which is explicit in her contract.
Ad Standards Dismisses “Sexist” Seafolly Ad
Ad Standards has dismissed Australian swimwear brand Seafolly’s Own your Folly campaign ruling it was not “degrading” or “sexist”. The ad, created by independent agency Thinkerbell, was brought to Ad Standards under the AANA Code of Ethics for allegedly being exploitative or degrading, and featuring sex, sexuality or nudity.
“F@cking Gronk!” The Age Cartoon Causes Fury
A cartoon in Wednesday’s Nine-owned The Age by controversial cartoonist Michael Leunig has sparked outrage among mothers groups after it inferred some modern-day mums loved their phones more than their children.
Warburton offloads Pac Mags
Seven West Media has announced it has signed a binding agreement to sell Pacific Magazines to Bauer Media for a cash consideration of $40 million. Pacific Magazines currently publish titles such as Better Home And Gardens, marie claire, Who, New Idea and Men’s and Women’s Health.
Shebah Launches Its First Brand Campaign, Safer Together
Shebah has launched its first national brand campaign – Safer Together -to highlight its all-women rideshare service in the six billion dollar rideshare industry.
Edelman Gloriously Skewers Apple’s Inadequacies In New Campaign For HP Using The Voice Of Siri
In the ongoing battle for relevance in the luxury technology market, HP has launched a new offensive via Edelman in the form of five videos aimed at prospective buyers’ funny bones.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]