There were more than 400 submissions for this year’s B&T Awards, but one entry stood above the rest. We had to give props to CHE Proximity for the amazing children’s book The Last Remaining Dinosaurs the team- well, the finance guy Keith- put together.
More than 800 people are expected to attend this year’s awards, which will be held at Sydney Town Hall on Friday 18 November. Get your tickets here. For the lucky shortlisted finalists in the major categories, the live judging day is this Friday October 14. Don’t mess that up.
For the hotly contested People’s Choice category, head over here.
We chatted with the CHE team about their submission:
What was the inspiration behind the entry?
As an agency we’re constantly striving to innovate, break stuff, fix stuff and reinvent prehistoric approaches to advertising. So killing dinosaurs with lasers seemed to feel right.
Why did you submit a child’s book?
Creating an illustrated children’s book softened the blow of actually killing dinosaurs. Also shooting dinosaurs is impossible.
They represent the old way of thinking. Duh.
Run us through the thought process for this
- Guys! We need to create a submission for agency of the year.
- How do we show that we are the agency of the future?
- What about we kill dinosaurs?
- Yeah, with lasers.
When did you start the submission?
A few weeks before the deadline. We gave ourselves just enough time to craft it, which is rare.
What’s your favourite illustration?
The one where the dinosaur from that big agency dies.
Credits of the entry- who did what?
Keith from finance mainly.
Is this theme of ‘the last remaining dinosaurs’ going to carry over to your live judging presentation?
What was the turnaround for this project? How long did it take etc.
A couple of weeks, with a lot of dedicated and talented people working late and hard to get it out the door.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]