OOH marketing technology developer, Broadsign has today announced the expansion of its programmatic team with the appointment of John Dolan as vice president and global head of media sales.
Dolan (featured image) brings more than a decade of programmatic mar tech experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach – largely focusing on Broadsign’s OOH demand side platform (DSP) as well as its supply side platform (SSP) via third party DSP partnerships.
Dolan has a comprehensive understanding of the ad tech landscape spanning the demand side, data management, ad serving, dynamic creative, and verification.
He comes to Broadsign from Integral Ad Science, where he spearheaded agency and programmatic development for the company as global VP.
Prior to this, he served as Sismek’s VP of national sales, developer of an independent buy side ad server, and various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a Bachelor of Science from the University of Rhode Island.
“More media buyers are looking to programmatic DOOH (pDOOH) to broaden their portfolio, and with an ad tech industry vet like John on our team, we’re well positioned to meet the demand,” said Broadsign chief revenue officer, Maarten Dollevoet.
“John’s affable personality, leadership expertise, and longstanding relationships with key players in the programmatic space will prove invaluable in showcasing the value of programmatic to our existing customers while also helping us attract new buyers to the medium and accelerate industry wide growth.”
Dolan commented, “Broadsign has built tools for nearly every imaginable facet of the OOH journey, including its programmatic evolution, and that foundation will help drive the medium into the future as more omnichannel advertisers explore all it has to offer.
“OOH has a place in every campaign, and when combined with CTV, mobile, social, and online advertising, provides a total powerhouse for advertisers; I look forward to helping more buyers capitalize on that, and am thrilled to be a part of a company and team with such deep roots in OOH.”
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]