Inbound marketing refers to the process of sourcing potential customers for your company, then turning awareness into brand reference with a view to generate leads and revenue as a result. Effective inbound marketing relies on strong content in order to engage with prospects. This means buyers actively seek information rather than feeling like they’re being marketed to.

This free ‘cheat sheet’ offers a comprehensive guide to inbound marketing, how it works, and what its limitations are. Also included is a list of inbound marketing’s key objectives as well as a glossary of related terminology.