Inbound marketing refers to the process of sourcing potential customers for your company, then turning awareness into brand reference with a view to generate leads and revenue as a result. Effective inbound marketing relies on strong content in order to engage with prospects. This means buyers actively seek information rather than feeling like they’re being marketed to.
This free ‘cheat sheet’ offers a comprehensive guide to inbound marketing, how it works, and what its limitations are. Also included is a list of inbound marketing’s key objectives as well as a glossary of related terminology.
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From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]