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B&T > Media > Broaden Your Customer Base with Inbound Marketing
Media

Broaden Your Customer Base with Inbound Marketing

Staff Writers
Published on: 27th November 2013 at 11:59 AM
Staff Writers
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Inbound marketing refers to the process of sourcing potential customers for your company, then turning awareness into brand reference with a view to generate leads and revenue as a result. Effective inbound marketing relies on strong content in order to engage with prospects. This means buyers actively seek information rather than feeling like they’re being marketed to.

This free ‘cheat sheet’ offers a comprehensive guide to inbound marketing, how it works, and what its limitations are. Also included is a list of inbound marketing’s key objectives as well as a glossary of related terminology.
 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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