The campaign was created by Channel 4’s in-house agency in an attempt to highlight the network’s proclivity for stimulating and thought-provoking content.
Channel 4’s director of programmes Ian Katz said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”
The network’s marketing and media controller James Walker added: “This bold, cheeky film is so uniquely Channel 4.
“It not only shows off our fantastic range of talent, it reinforces the message that stimulating debate and discussion is part of what we do.”
