The campaign was created by Channel 4’s in-house agency in an attempt to highlight the network’s proclivity for stimulating and thought-provoking content.
Channel 4’s director of programmes Ian Katz said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”
The network’s marketing and media controller James Walker added: “This bold, cheeky film is so uniquely Channel 4.
The 90-second spot titled ‘Complaints Welcome’ features some of hilarious, ludicrous and some down-right offensive comments Channel 4’s stars have received, brought to life by the stars themselves.
Some of the cast in the campaign include Hollyoaks actor Kieron Richardson, the Great British Bake Off’s judge Prue Leith, rapper Big Narstie, Grand Design’s Kevin McCloud and presenter Sandi Toksvig.
Watch the spot for yourself below.
The campaign was created by Channel 4’s in-house agency in an attempt to highlight the network’s proclivity for stimulating and thought-provoking content.
Channel 4’s director of programmes Ian Katz said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”
The network’s marketing and media controller James Walker added: “This bold, cheeky film is so uniquely Channel 4.
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