British Razor Brand Plays Off Gillette’s Masculinity Ad – But Does It Fall Flat?

British Razor Brand Plays Off Gillette’s Masculinity Ad – But Does It Fall Flat?
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British razor brand Harry’s has released its latest ad starring English footballer Harry Kane and plays off Gillette’s polarising “The Best Men Can be” campaign – but does it hit the mark?

The 30-second spot from creative agency Brothers & Sisters stars Kane as the bearded face of the brand and was launched to coincide with the star’s return to football after time off for an injury.

In the ad, Kane stands alone on a crossbar while we hear his internal monologue on being a man.

Kane says: “I am not afraid to lead, I am not afraid to be criticised, to ask for help, to tell my daughters I love them. I am not afraid to be myself and if that makes me different, I’ll choose different every time”.

Brothers & Sisters founder Andy Fowler said: “We set out to make a piece of work that would stand out from the crowd, just like Harry Kane stands out from the crowd and Harry’s razors stand out from the crowd.

“It’s not like other ads. And all the better for it”.

The advert has a very similar feel to Gillette’s divisive campaign delivered earlier this year.

 

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