No one makes a Christmas ad quite like the UK retailers and, judging by the first two that landed over the weekend, it appears fun’s back on the menu this festive season.
The first festive cab of the rank comes from catalogue retailer Argos and tells a wonderful story about a dad and his daughter and all set to Simple Minds’ classic Don’t You.
Called “The book of dreams”, the ad’s the work of creative agency the&Partnership and, interestingly, sees the retailer actually show its catalogue in a campaign, something is hasn’t done in over a decade of Christmas work.
Commenting on the spot, Argos’ CMO, Dan Elton, told UK industry site Marketing Week: “The idea is that for millions of customers, Christmas starts with circling products in a catalogue. It is both nostalgic because parents did it years ago, and it is also really relevant because it’s something customers are still doing today. We thought that would be a really good starting point to dial up the emotion in this year’s ad.”
Check out the spot below. And, more proof, you can never go wrong with drums:
Meanwhile, ALDI in the UK has dropped a 10-second teaser declaring its festive intentions. (Check out the Aussie chain’s spot that landed on Friday here).
ALDI UK – continuing the brand’s love of fun ads – has channeled UK drama Peaky Blinders for its 2019 festive work.
Following on from last year’s Kevin The Carrot, ALDI is again using vegetables to pull laughs.
The teaser, which was shared on its Twitter page, sees a new veggie in town called Russell Sprout and his gang the Leafy Blinders.
“We’re here to take back Christmas by order of the Leafy Blinders,” the infamous Christmas vegetable declares, while Kevin The Carrot appears to be the sprout’s number one enemy as his mugshot printed on a wanted poster flew to the ground. Check out the teaser below:
— Aldi Stores UK (@AldiUK) November 1, 2019