Brightworks Unveils New Hoyts Campaign

Brightworks Unveils New Hoyts Campaign

Young Australian filmmakers from Sydney-based production company Brightworks have teamed up with Hoyts to develop a TVC campaign celebrating the unique experiences Hoyts can create.

The Corporate Solutions campaign focuses on the special moments people share at Hoyts cinemas.

Hoyts GM of corporate solutions and partnerships Ellisa Woodham said: “The project was born out of the belief that every single person, every single business small or large, is a potential customer for us, and we’re able to offer many compelling and affordable uses for our cinemas”.

Woodham added: “We wanted to create an emotive and informative TVC creative, designed to educate people on the many ‘private hire’ applications for our amazing cinemas, while capturing the personal and emotional connection that people tend to have with cinema”.

Brightworks founders and filmmakers Cameron D’Arcy and Stef Puskar worked closely with the Hoyts Corporate Solutions & Partnerships team to create a unique film that captivates the different versions of the ultimate cinematic experience.

D’Arcy said: “As filmmakers ourselves we loved being part of a campaign that celebrates the film industry.

“The concept behind the campaign is that every Hoyts experience is unique and special, and can be tailored to your requirements, from birthday celebrations to private screenings for employees or brand promotions”.

Hoyts’ Ellisa Woodham is excited about the direction the company is heading.

She said: “Whether it be for a birthday party, a get-together with friends, a presentation, client entertaining or a staff reward, HOYTS cinemas can accommodate myriad events in a fun, unique, comfortable, engaging and captivating environment”.

Woodham concluded: “We believe this TVC strategy will play an integral role in growing our private cinema hire business by talking to and educating potential customers who didn’t even know these options were possible”.
Credits

• Director/Producer: Cameron D’Arcy
• DOP: George Tyler
• Scriptwriter: Will Goodfellow
• Editor: Max Thornhill/Karl Warwick Pearson/Kent Hau
• Production Company: Brightworks




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]