Video advertising platform Brightcove Inc. has announced general availability of the new Brightcove Video Cloud, the company’s flagship solution re-architected to simplify the complexity of next-generation online video distribution and publishing.

The updated Video Cloud incorporates a new HTML5 user interface, faster upload and playback, mobile publishing, and new custom analytics to scale workflows, speed time-to-live, and measure the impact of video content. Using Brightcove’s next-generation Video Cloud, organisations can expand audience reach, propagate their brand, and engage audiences across devices and platforms.

Simplifying Delivery of Video to Every Destination and Device

The new Brightcove Video Cloud is engineered to simplify the complexities of publishing video across devices and destinations. Video Cloud delivers marketers, broadcasters, publishers, content distributors, and content owners an advanced solution that streamlines video workflow, delivers it to every platform, and provides insight into consumption of video content. New features include:

• Faster time-to-live – new publishing workflows via a faster upload module, folders, new user interface (UI), and role-based permission speed time-to-live and improve content management and control.
• Mobile publishing – new responsive HTML5 interface allows upload, management, and publishing of video anytime, anywhere across desktops, tablets, and mobile.
• Advanced video analytics – a Custom Report Builder that enables analytics and scheduled reporting across Video Cloud accounts to deliver insight into video performance.
• Industry-leading playback – Video Cloud incorporates the latest Brightcove video player for faster load time, shorter time to first frame, and industry-leading HTML5 playback to deliver an exceptional viewer experience on any screen.
• Social publishing – enhanced synchronisation and publishing to YouTube from Video Cloud to extend branded content to social platforms.
• Integrations – connections to leading content management systems (CMS) such as Drupal, Adobe Experience Manager, WordPress, and SharePoint.
• Platform APIs – built entirely on new, high-performance application program interfaces (APIs), the new Video Cloud enables publishers to leverage all the capabilities of the Ingestion, CMS, Player, Player management, or Analytics modules of the Video Cloud platform through well-designed REST APIs and integrate them into existing or custom architectures. These new APIs allow Video Cloud to fit into any part of an end-to-end video workflow.