Craft brewery, Bridge Road Brewers is encouraging Australians to embrace its non-alcoholic beer Free Time, via By All Means.
Free Time, a non-alcoholic pale ale, is the latest innovation to hit shelves from the Beechworth-based brewery. Bridge Road Brewers,
The social media-led campaign via By All Means, aims to communicate that Free Time is everything you would expect from Bridge Road Brewers, only it’s non-alcoholic.
Cameron Bird, marketing Manager at Bridge Road Brewers. said: “After two years of development and refinements, we’re excited to introduce a non-alcoholic craft beer option to Australian beer drinkers,
“We’re incredibly passionate about this category and the positive change and enjoyment it can bring, so working closely with the team at By All Means was a perfect fit.
“Free Time gives craft beer drinkers the freedom to enjoy a beer without it getting in the way of what they need to do, embodied in the new campaign.
“With a vibrant, juicy hop aroma, low bitterness and a clean finish, you’ll be glad you found Free Time”.
Creative director at, By All Means, Toby Cummings said: “This was a really exciting project to bring to life with Bridge Road Brewers.
“While the range of non-alcoholic options available is steadily growing, with a can of Free Time Aussie beer drinkers can be assured that they’ll still be able to enjoy a delicious, cold craft beer without worrying about what might come next.
“It might just be the perfect beer”.
Credits
Client: Bridge Road Brewers
Creative: By All Means
Media: Media Republic
