Brennan IT, Australia’s leading managed services provider for 10 years in a row, has appointed global communications agency, Hotwire, to support its communications strategy in Australia.
Following the recent merger of Hotwire and sister agency Precinct, now known as Strategy and Marketing Services at Hotwire, Brennan IT represents one of the first of Hotwire’s clients to embrace the integrated, end-to-end communications offering available at Hotwire Australia.
Brennan IT appointed Hotwire during a significant growth phase in the company’s history. It was recently named Channel Futures MSP 501 leading Managed Service Provider in Australia and New Zealand for the tenth year running, and has recently added a swathe of landmark clients including McDonald’s Australia, Inghams Enterprises, Audi Australia and Volkswagen Group Australia.
Looking to amplify Brennan IT’s many successes, Hotwire will work with Brennan IT to establish and build brand awareness among key target audiences, through brand positioning, content marketing, and thought leadership.
“Brennan IT is experiencing phenomenal growth and we are evolving as a business to better support the needs of Australian organisations. We attribute this to our expanding whole of business offering and our investment in new technologies, which means we can better help clients to manage and transform their IT operations so that they can concentrate on what’s important to them: their customers,” says Brennan IT head of marketing communications Rory McNeil.
“Hotwire’s proposition stood out to us because they are able to address a vast array of our needs, from strong media relations, to market positioning, and holistic content creation needs. Having access to such clear specialities within one business reduces our need to manage multiple agencies, and ensures there is a consistency, visibility, and efficiency to the approach taken.”
Hotwire Australia MD Mylan Vu (feature image) commented, “Brennan IT is an outstanding Australian born and bred organisation, with a deep understanding of their customers’ varied technology needs, from hybrid IT and networking, to end-user support, and security. It is a particularly exciting brand to welcome at Hotwire Australia, as this is the first official organisation to tap into our expanded Strategy and Marketing services as well as our communications and PR services.”
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]