The latest campaign for H&M “Close The Loop” features the first Muslim woman wearing a hijab for the fashion brand. the campaign revolves around the idea “There are no rules to fashion but one: recycle your clothes”.
H&M is currently asking shoppers to drop off their unwanted clothes, regardless of their brand or condition, so H&M can recycle the fabric.
The campaign celebrates models of various ethnicities, different body types, drag queens, a disabled athlete, a healthy dose of gender fluidity, Iggy Pop and Muslim woman Mariah Idrissi.
Idrissi, 23, is a Londoner of Pakistani and Moroccan heritage with over 4,000 Instagram followers. She told Fusion News about her experience: “Hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement.
“H&M asked how much in terms of neck I could show, but to be honest they were very respectful. If the cameramen noticed something not quite right, they would call a woman over to fix me, it was sweet. One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect.
“Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big has recognised the way we wear hijab.”
M&C Saatchi Group’s Bohemia has appointed Chloe Schneider as head of content, effective immediately. Schneider brings extensive experience to the role, having held a number of senior content positions in the United States. Having recently returned to Australia, Schneider most recently acted as VP, brand and integrated marketing at mindbodygreen (mbg). In this role, she […]
Facebook Australia has doubled down on its stance against the News Media Bargaining Code, urging the government to address “unworkable” aspects of the legislation. In a blog post, Facebook Australia & New Zealand managing director Will Easton [pictured] commented on the final version of the legislation, which was introduced to parliament late last year. “Unfortunately, […]
As border closures dominate the headlines and premiers go head-to-head, a new OOH activation by Australian Lamb shows state leaders tucking into lamb chops in a series of “light-hearted” murals. The concept, created by The Monkeys and illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin Wall mural. Displayed on billboard […]
Paul Sigaloff, managing director of Verizon Media ANZ, has been appointed as a director of the board for the media, marketing and creative industry’s social purpose organisation, UnLtd. Sigaloff is a longtime supporter of UnLtd and will be commencing his role on the board from January 2021. Danny Bass, chairman of UnLtd, said: “We’re delighted […]
Sir Martin Sorrell continues his march across the globe with S4’s MediaMonks announcing it has merged with German production studio Staud Studios. Staud specialises in the automotive industry and the move cements S4’s presence in Germany, Europe’s second biggest advertising market. Staud Studios was founded in 1983 by car photographer René Staud and is now […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region. The move to a new regional position follows six and a half […]
Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]
LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]
Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]
Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]