New month, new set of brands dominating the Twitter-sphere.
Fancy a new playlist? Apple Music had you covered. Want to take get the latest from up-and-coming bands? Channel 7 has the hookup. Looking for broader education options? TAFE showed us what’s new. It sure was a strong month for the social media giant.
K-POP gods BTS just released their new concept album about falling in love and fans could not get enough!
So excited for this! Listen to Love Yourself 轉 ‘Tear’ from @bts_bighit. @bts_twt
— Apple Music (@AppleMusic) May 20, 2018
Channel 7 had us rise with the sun to get the latest news on our favourite Aussie boy band, 5SOS.
Major @5SOS announcement on Sunrise this morning… ?
— Sunrise (@sunriseon7) May 13, 2018
TAFE shared some recent news pushing for change to the current student loan scheme.
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney’s @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney's @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW pic.twitter.com/dkCLIB93GP
— TAFE NSW (@tafensw) May 18, 2018
Contestants Alex and Emily didn’t serve a half-baked dish in the MKR 2018 season finale to take out the win!
Congratulations Alex & Emily, #MKR Champions of 2018.
— #MKR (@mykitchenrules) May 6, 2018
‘Love is love’ is the message @WeFightForFair was asking followers to consider on a special day in May.
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight pic.twitter.com/DLTqPI43dK
— Maurice Blackburn (@WeFightForFair) May 16, 2018
@airnzaustralia used its jedi mind tricks on May 4th to engage fans with a divisive poll.
Which side do you choose, the dark or the light? #MayTheFourthBeWithYou
— Air NZ Australia (@airnzaustralia) May 3, 2018
@ANZ_AU congratulated Yvette Coppersmith on her #ArchibaldPrize-winning self-portrait that took inspiration from New Zealand Prime Minister Jacinda Ardern and Australian artist George Lambert.
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work ‘Self-portrait after George Lambert’
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work 'Self-portrait after George Lambert' pic.twitter.com/KLiV0DicGX
— ANZ Australia (@ANZ_AU) May 11, 2018
‘Everyone deserves to play’ was the message from @XboxAustralia in May, releasing a new Adaptive Controller to make gaming more accessible.
Introducing the Xbox Adaptive Controller. Create a custom controller experience that makes gaming more accessible:
— Xbox Australia (@XboxAustralia) May 17, 2018
North Melbourne’s Ben Cunnington delivered a record breaking performance and Twitter fans were ready to celebrate!
.@NMFCOfficial’s Ben Cunnington is an absolute BEAST. ?
— 7AFL (@7AFL) May 13, 2018
Is there anything more #SunshineState than kangaroos catching some early morning rays on the beach as the surf rolls in? @Queensland enticed Twitter fans with some quintessential video content of coastal city, Mackay.
Where else can you wake with the locals and kick back as the sunrise washes over @VisitMackay? #thisisqueensland #meetmackayregion
— Queensland Australia (@Queensland) May 10, 2018
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]