New month, new set of brands dominating the Twitter-sphere.
Fancy a new playlist? Apple Music had you covered. Want to take get the latest from up-and-coming bands? Channel 7 has the hookup. Looking for broader education options? TAFE showed us what’s new. It sure was a strong month for the social media giant.
K-POP gods BTS just released their new concept album about falling in love and fans could not get enough!
So excited for this! Listen to Love Yourself 轉 ‘Tear’ from @bts_bighit. @bts_twt
— Apple Music (@AppleMusic) May 20, 2018
Channel 7 had us rise with the sun to get the latest news on our favourite Aussie boy band, 5SOS.
Major @5SOS announcement on Sunrise this morning… ?
— Sunrise (@sunriseon7) May 13, 2018
TAFE shared some recent news pushing for change to the current student loan scheme.
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney’s @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW
While the federal government was right to scrap the previous student loan scheme, it’s time for Canberra to give TAFE students a fair go. @7newssydney's @amberlaidler7 spoke to TAFE NSW Managing Director, @jonblackTAFENSW pic.twitter.com/dkCLIB93GP
— TAFE NSW (@tafensw) May 18, 2018
Contestants Alex and Emily didn’t serve a half-baked dish in the MKR 2018 season finale to take out the win!
Congratulations Alex & Emily, #MKR Champions of 2018.
— #MKR (@mykitchenrules) May 6, 2018
‘Love is love’ is the message @WeFightForFair was asking followers to consider on a special day in May.
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight
We stand with our LGBTIQ family, friends and colleagues. Join us today and go rainbow for the International Day Against Homophobia, Biphobia, Intersexism and Transphobia. #IDAHOBIT #YourRightisMyRight pic.twitter.com/DLTqPI43dK
— Maurice Blackburn (@WeFightForFair) May 16, 2018
@airnzaustralia used its jedi mind tricks on May 4th to engage fans with a divisive poll.
Which side do you choose, the dark or the light? #MayTheFourthBeWithYou
— Air NZ Australia (@airnzaustralia) May 3, 2018
@ANZ_AU congratulated Yvette Coppersmith on her #ArchibaldPrize-winning self-portrait that took inspiration from New Zealand Prime Minister Jacinda Ardern and Australian artist George Lambert.
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work ‘Self-portrait after George Lambert’
As proud Presenting Partner of the #ArchibaldPrize with @ArtGalleryofNSW, we’d like to congratulate @YvetteCoppersmi, winner of the 2018 Archibald Prize with her stunning work 'Self-portrait after George Lambert' pic.twitter.com/KLiV0DicGX
— ANZ Australia (@ANZ_AU) May 11, 2018
‘Everyone deserves to play’ was the message from @XboxAustralia in May, releasing a new Adaptive Controller to make gaming more accessible.
Introducing the Xbox Adaptive Controller. Create a custom controller experience that makes gaming more accessible:
— Xbox Australia (@XboxAustralia) May 17, 2018
North Melbourne’s Ben Cunnington delivered a record breaking performance and Twitter fans were ready to celebrate!
.@NMFCOfficial’s Ben Cunnington is an absolute BEAST. ?
— 7AFL (@7AFL) May 13, 2018
Is there anything more #SunshineState than kangaroos catching some early morning rays on the beach as the surf rolls in? @Queensland enticed Twitter fans with some quintessential video content of coastal city, Mackay.
Where else can you wake with the locals and kick back as the sunrise washes over @VisitMackay? #thisisqueensland #meetmackayregion
— Queensland Australia (@Queensland) May 10, 2018
The Albanese government is set to create a copyright and AI reference group to help protect the creative, media and technology sectors (amongst others) from potential AI threats. Yesterday, attorney-general Mark Dreyfus (pictured) announced the introduction of the group, saying that it would serve as a “standing mechanism for ongoing engagement with stakeholders”. In particular, […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Monash University has launched the next iteration of its multi-award winning, thought-provoking and inspiring brand #ChangeIt campaign: Create Change. As children, we all have big hopes and dreams. But are we creating the change we once imagined? Using the power of AI, the new Monash campaign creates versions of our younger selves in a series […]
Foot Locker, in collaboration with Nike, has teamed up with Preacher and BURN for the launch of its global holiday campaign, “The Heart of Sneakers”. Directed by Greg Hardes and starring NBA’s Kevin Durant, the commercial is part of a larger Foot Locker rollout out which also features the likes of LaMelo Ball and Anthony […]
TEAM LEWIS, the global marketing agency, has announced plans to rapidly expand its Australia team with 10 new hires, including Head of Creative and Head of Social roles. Lead image: TEAM LEWIS, left to right – Chris McGhee, Director, AU; Smitha Virik, Regional Head of Client Services, APAC; Martin Harkin, Managing Director, AU. The independent […]
Meta has appointed Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process. Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively. Snack Drawer will […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand campaign for PassportCard, its first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
We’re living in challenging economic times and, sadly, marketing departments often have their budgets cut first. At the same, companies are asking those same departments to produce more whilst cutting costs. That can seem like an un-squareable circle and, frankly, can be quite demoralising for teams. Marketing teams can save money, however. Over the past […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]