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B&T > Marketing > The Brands That Won On Twitter In January
MarketingMedia

The Brands That Won On Twitter In January

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Published on: 6th February 2018 at 3:37 PM
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New year, new you? As we get started on 2018, there’s already a lot to celebrate on Twitter.

Fancy a new playlist? Apple Music had you covered. Want to take your soccer fandom to another level? EA Sports had the hook up for football lovers. Looking to travel to new places? Air New Zealand showed us how to in style. The future looks bright for 2018!

@AppleMusic

Do you fancy yourself a carpool karaoke rockstar? Take Apple Music ’s new playlist for a spin. Do I hear #roadtrip?

Meet your new favorite playlist featuring: @Camila_Cabello@PostMalone@BebeRexha@BTS_twt@edsheeranhttps://t.co/cKKjjozcPr ? pic.twitter.com/IIDQVRfgJh

— Apple Music (@AppleMusic) January 8, 2018

@AusAntarctic

Pengu, is that you? A curious little sea sui popped out to say a quick hey to The Australian Antarctic Division.

When a #penguin drops in to check on your work.

Matthew McKay#Antarctica #justanotherdayattheoffice #awesome pic.twitter.com/f7jsB1ZV2z

— Antarctic Division (@AusAntarctic) January 17, 2018

@EASPORTSFIFAANZ

EA Sports celebrated FIFA 18’s team of the year in style, allowing fans to compete for a signed Manchester United team jersey.

Celebrating #TOTY. Have a chance to WIN a signed Manchester United team jersey.
Re-tweet to enter by 22nd Jan. More: https://t.co/s2gNxy31eb pic.twitter.com/kYkIxaxFET

— EA SPORTS FIFA ANZ (@EASPORTSFIFAANZ) January 18, 2018

@tabcomau

Ben Simmons was on the way to make history as the first Aussie NBA All-Star. TAB asked Twitter users to show their support for Simmons via retweets.

Ben Simmons #NBAVOTE

Get retweeting Australia! pic.twitter.com/c4rqQtvQtr

— TAB (@tabcomau) January 10, 2018

@FlyAirNZ

You might be disappointed when your flight lands, with these binge-worthy crowd favourites now streaming on Air New Zealand.

When you find out you can now binge Fargo and The Handmaid’s Tale onboard. #GoldenGlobes pic.twitter.com/GiASQPIlpP

— Air New Zealand (@FlyAirNZ) January 8, 2018

@Melbourne

Melbourne served us a montage of picturesque tourism hotspots around Victoria, with help from a familiar face.

Tennis ace Henri Leconte has returned serve to find his elusive tennis ball. From the 12 Apostles to the Yarra Valley where will he end up? https://t.co/p8xTInAhyo #AusOpen #visitmelbourne pic.twitter.com/CXknS0Zif2

— Melbourne, Australia (@Melbourne) January 16, 2018

@beyondblue

Beyondblue’s education department received extended funding for its mental health in children initiative. MP Greg Hunt was in full support of this two-year funded program.

Exciting news – beyondblue has received a 2-year funding extension for its National Education Initiative. Thank you @GregHuntMP for supporting the mental health of all children and young people for generations to come https://t.co/aZaR7kHuAy

— beyondblue (@beyondblue) January 8, 2018

@Westpac

Westpac brings lifesaving into the future with its new drone. What a great name too!

You little ripper!
Westpac Little Ripper, helping Aussies stay #safe4summer #drones #lifesavers pic.twitter.com/nb5TW2Wi1x

— Westpac Bank (@Westpac) January 19, 2018

@ANZ_AU

ANZ put out a shout for support around its ambassador and everyone’s new favourite Aussie battler, “Dasha”.

Our ANZ Tennis Ambassador @Daria_Gav is kicking off round 1 at the @AustralianOpen today! Good luck Dasha, we’re cheering for you! #AusOpen pic.twitter.com/0pH5TgagwV

— ANZ Australia (@ANZ_AU) January 15, 2018

@oakley

Not sure what Mikaela Shiffrin’s New Year’s resolutions might be, but it’s certainly not the usual “go to the gym more”, as this motivational video from Oakley shows us just how hard she’s working for the Winter Olympics already.

Count reps, not seconds. @MikaelaShiffrin is prepared to crush the New Year. #OneObsession pic.twitter.com/RLadb6OYf5

— Oakley (@oakley) January 1, 2018

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