Which Brands, Sports, Athletes And Countries Came Out On Top At Rio?

Which Brands, Sports, Athletes And Countries Came Out On Top At Rio?
SHARE
THIS



In this analysis of the social media activity around Rio 2016, Meltwater, a media intelligence company compares how brands, athletes, countries and sports have been discussed on social media, and which came out on top.

Meltwater listens to and analyses social media platforms, including Twitter, Facebook, Youtube, blogs and Instagram coverage, with this particular Olympics analysis period spanning from August 5 to 21 2016.

Sponsors

Sponsors

Samsung achieved the greatest share of voice out of the top 5 sponsors assessed by Meltwater. This could be because they gave every single athlete a phone to use.

While Coca-Cola and McDonald’s were on par in terms of attracting positive sentiment, McDonald’s attracted twice the amount of negative sentiment that Coca-Cola did.

Coca – Cola

Coca-ColaMcDonald’s

McDonalds

Sports

Sports

Athletics and swimming stood out as the most popular sports, the social analysis included the events within each such as, track and field events, as well as the different strokes in swimming. It’s interesting to see the popularity of basketball outweighing football, particularly as Brazil the home of the games is known as a football nation. This could be contributed to Australia coming fourth in Basketball.

Football

Football

Although football is considered Brazil’s national sport, and the host country won the gold medal in the sport, fans were largely nonplussed about the game on social media with 45 percent neutral on the topic and 33 percent positive.

Basketball

Basketball

Roughly the same amount of people enjoyed watching and supporting the basketball, with 32 percent discussing the game positively, and 16 percent negatively.

Male Athletes

Male Athletes

Australia’s own Kyle Chalmers who surprised the whole country when he took out gold in the men’s 100 metre freestyle received more recognition than Mo Farah, who is a Great Britain veteran for the games.

Usain Bolt

Usain Bolt

It seems hardly anyone complains or critiques Usain Bolt on social media with 50 percent of all global social media conversations around Rio 2016 were positive about the fastest man in the world.

Michael Phelps

MIchael Phelps

Whereas, Michael Phelps attracted double the negative sentiment than he does positive. This is surprising given his freakish medal tally.

Female Athletes

Female Athletes

Simone Biles was a clear standout in terms of mentions at Rio this year, due to her gymnastic prowess which attracted the attention of every teenage girl’s favourite star, Zac Efron. President Obama also tweeted his support.

Countries with the most buzz on social

Countries

Out of the top performing countries on the medal tally for Rio 2016, the USA had the most supporters on social media, followed by Great Britain, China, Germany and Russia. This is in-line with the order of ranking in the official medal tally, with the exception of Russia who actually scored more medals than Germany, however less people discussed Russia on social media than Germany.

Out of the top five performing countries, Great Britain stole the most hearts on social media, with almost 70 percent of discussion positive. Followed by the USA, which had 43 percent positive sentiment.

Great Britain

Great Britain

USA

USA

Once you delve into the data and look at what the public around the world is saying on social media, you gain insights into who is coming out on top in terms of medal tallies and athlete or team performance versus share of voice and sentiment. So many factors can affect this such as, who is competing, if it’s a popular sport, a country is performing well or a celebrity/influencer posts something.

 

Please login with linkedin to comment

A&E

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]