Brands Get Giddy With Pluto Flyby Tweets

Brands Get Giddy With Pluto Flyby Tweets
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The first images of not-a-planet dwarf planet Pluto has had the Internet in a spin, with brands, as they do for most major events, keen to capitalise on the craze.

On Tuesday, America’s space agency NASA’s spacecraft flew by the dwarf planet after a nine-year journey of more than five billion kilometres, according to the ABC. The first ever pictures of Pluto have been released, and brands took to social media to express their excitement, as well as flog a product or two.

While some brands do make their social media communications relatively relevant to the Pluto Flyby, many food brands turned Pluto into something you can eat.

Disney

Probably one of B&T’s favourite tweets about Pluto has been Disney’s take on the matter, as the company owns the rights to the lovable dog character Pluto.

Tinder

Tinder, the location-based dating app, had its puns at the ready for this moment.

Google

The Google Doodles account got creative with its doodling.

Skype

Pluto is finally online.

Pizza Hut UK

The pizza brand turned Pluto into a pizza.

Dunkin’ Donuts

Similarly, doughnut brand Dunkin’ Donuts turned Pluto into a doughnut.

White Castle

Burger joint in the States made Pluto into a burger.

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Advertising Standards Bureau Susannah George

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