The first images of not-a-planet dwarf planet Pluto has had the Internet in a spin, with brands, as they do for most major events, keen to capitalise on the craze.
On Tuesday, America’s space agency NASA’s spacecraft flew by the dwarf planet after a nine-year journey of more than five billion kilometres, according to the ABC. The first ever pictures of Pluto have been released, and brands took to social media to express their excitement, as well as flog a product or two.
While some brands do make their social media communications relatively relevant to the Pluto Flyby, many food brands turned Pluto into something you can eat.
Disney
Probably one of B&T’s favourite tweets about Pluto has been Disney’s take on the matter, as the company owns the rights to the lovable dog character Pluto.
Oh, boy! There’s no pup more stellar than Pluto. pic.twitter.com/QwH1r51GGG
— Disney (@Disney) July 14, 2015
Tinder
Tinder, the location-based dating app, had its puns at the ready for this moment.
Nah, just looking for a plutonic relationship #PlutoFlyby #pluto pic.twitter.com/NkoCbGnzMx — Tinder (@Tinder) July 14, 2015
The Google Doodles account got creative with its doodling.
We ♥ Pluto. #PlutoFlyby #GoogleDoodle https://t.co/wOmhVx6VuT pic.twitter.com/m9upDvso9Y — Google Doodles (@GoogleDoodles) July 14, 2015
Skype
Pluto is finally online.
Three billion miles later Pluto is finally online. #Pluto #PlutoFlyBy pic.twitter.com/LhdEyhVHMA
— Skype (@Skype) July 14, 2015
Pizza Hut UK
The pizza brand turned Pluto into a pizza.
Congratulations on the #PlutoFlyBy, @NASA! You see some incredible things in space… https://t.co/Wrz3q9qYtz
— Pizza Hut UK (@pizzahutuk) July 14, 2015
Dunkin’ Donuts
Similarly, doughnut brand Dunkin’ Donuts turned Pluto into a doughnut.
The closer it gets, the more delicious it looks. #Pluto pic.twitter.com/af9dgXPlAY
— Dunkin’ Donuts (@DunkinDonuts) July 15, 2015
White Castle
Burger joint in the States made Pluto into a burger.
Great job, @NASA! It’s always good to see some love for the little guy. #PlutoFlyby #SmallerIsBetter pic.twitter.com/VE6ttNhl4S — White Castle (@WhiteCastle) July 14, 2015
