It’s the one day a year where everyone is looking shifty-eyed at each other, hesitating before entering the building and checking their office chair for the Whoopi cushion some bozo thinks is funny.
And brands too love to have a cheeky play with consumers. So we’ve done the round up of what brands are getting up to this year*.
We’ll be updating it throughout the day as more trickle through. Let us know if we’ve missed any doozies!
UPDATE: 9.30am Monday
Yes, April Fool’s Day has come and gone, but over the weekend we saw a cracker. Adult site PornHub changed its website to be CornHub, producing pun-induced videos of sexual corn.
Check out this screenshot from Mashable below.
Software company encourages inter-office relationships
This hot tip from one of our avid readers – software company Atlassian has made a Tinder-esque app called ‘Teamder’ so employees can browse the intranet and find team members that tickle their fancy. Of course, it’s only to find people to be in your team, not for any funny business.
dating apps based on what kind of burrito you like
Online dating app Zoosk has created a special algorithm to match potential dates based on burritos.
Uber delivering babies
This one’s been making the rounds on the interwebs. Babies seem to be the rage this year, with a PR agency saying it has ugly babies available for hire upon request.
Tough Mudder toys
The first one available in the new line of Tough Mudder toys is the Electroshock Therapy, with 20,000 volts of electricity.
The Bachelor for Seniors
The Bachelor may have been a ratings slam dunk for Network Ten, but News Corp’s Adelaide paper has a story today about a spin-off of the show; The Bachelor for Seniors.
Google’s sock searching
Losing socks in the wash is just a natural phenomenon. But Google wants to help, and is teaming up with retailers to launch ‘Searchable Socks’.
Virgin Australia’s Kids’ Class cabin
Ray white sells luxury kennel for $1.25 million
cute animals and ugly babies for hire
PR agency Access PR says it’s launched a new division of the agency all about hiring cute puppies, kittens, babies and bunnies for special events. Ugly babies available on request too.
Alcohol Delivery via Live Camel
If you thought people bringing alcohol to your house was superb, this alcohol chain has gone one step further this April Fool’s to deliver booze via live camel.
Lindt’s broccoli balls
krispy kreme’s 3d doughnut printer
This is one we wish was real. Although our guts probably wouldn’t thank us for it after. And all for the cool price of $8,990.
Helping out the world’s billionaires
Charity organisation Live Below the Line this year has taken pity on the billionaires of the world and launched a new campaign called Live Above the Line.
“Since 2010, Live Below the Line has encouraged over 45,000 Australians to eat on $2 a day for five days,” the website says.
“But this year, we’re asking those same Australians to take a new challenge: eat on less than $10,000 a day for five days, to raise funds and awareness for those living above the poverty line. We’re calling it Live Above the Line, and we’re doing it because wealthy people deserve their own fundraising campaign, too.”
wifi signals from toilet holders
Ikea Australia has ramped up its gags this year with the product innovation of a toilet brush holder that doubles as a wifi-signal booster.
Edible children’s bricks
Does your kid hate having to stop playing to eat? Well Weet-bix is feeling your pain so for April Fool’s has made its bix into bricks.
OpenTable’s Lick the perfect dish
This prank campaign calls for smartphone users to lick their phone to try a dish.
Contiki’s travel with virtual reality
Virtual reality is all the rage, so with tongue firmly planted in cheek, travel brand Contiki has launched a video of how customers don’t need to fork out coin for expensive flights. Instead they could experience it all via virtual reality!
*We’re pretty sure these are all jokes…
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]