It’s the one day a year where everyone is looking shifty-eyed at each other, hesitating before entering the building and checking their office chair for the Whoopi cushion some bozo thinks is funny.
And brands too love to have a cheeky play with consumers. So we’ve done the round up of what brands are getting up to this year*.
We’ll be updating it throughout the day as more trickle through. Let us know if we’ve missed any doozies!
UPDATE: 9.30am Monday
Yes, April Fool’s Day has come and gone, but over the weekend we saw a cracker. Adult site PornHub changed its website to be CornHub, producing pun-induced videos of sexual corn.
Check out this screenshot from Mashable below.
Software company encourages inter-office relationships
This hot tip from one of our avid readers – software company Atlassian has made a Tinder-esque app called ‘Teamder’ so employees can browse the intranet and find team members that tickle their fancy. Of course, it’s only to find people to be in your team, not for any funny business.
dating apps based on what kind of burrito you like
Online dating app Zoosk has created a special algorithm to match potential dates based on burritos.
Uber delivering babies
This one’s been making the rounds on the interwebs. Babies seem to be the rage this year, with a PR agency saying it has ugly babies available for hire upon request.
Tough Mudder toys
The first one available in the new line of Tough Mudder toys is the Electroshock Therapy, with 20,000 volts of electricity.
The Bachelor for Seniors
The Bachelor may have been a ratings slam dunk for Network Ten, but News Corp’s Adelaide paper has a story today about a spin-off of the show; The Bachelor for Seniors.
Google’s sock searching
Losing socks in the wash is just a natural phenomenon. But Google wants to help, and is teaming up with retailers to launch ‘Searchable Socks’.
Virgin Australia’s Kids’ Class cabin
Ray white sells luxury kennel for $1.25 million
cute animals and ugly babies for hire
PR agency Access PR says it’s launched a new division of the agency all about hiring cute puppies, kittens, babies and bunnies for special events. Ugly babies available on request too.
Alcohol Delivery via Live Camel
If you thought people bringing alcohol to your house was superb, this alcohol chain has gone one step further this April Fool’s to deliver booze via live camel.
Lindt’s broccoli balls
krispy kreme’s 3d doughnut printer
This is one we wish was real. Although our guts probably wouldn’t thank us for it after. And all for the cool price of $8,990.
Helping out the world’s billionaires
Charity organisation Live Below the Line this year has taken pity on the billionaires of the world and launched a new campaign called Live Above the Line.
“Since 2010, Live Below the Line has encouraged over 45,000 Australians to eat on $2 a day for five days,” the website says.
“But this year, we’re asking those same Australians to take a new challenge: eat on less than $10,000 a day for five days, to raise funds and awareness for those living above the poverty line. We’re calling it Live Above the Line, and we’re doing it because wealthy people deserve their own fundraising campaign, too.”
wifi signals from toilet holders
Ikea Australia has ramped up its gags this year with the product innovation of a toilet brush holder that doubles as a wifi-signal booster.
Edible children’s bricks
Does your kid hate having to stop playing to eat? Well Weet-bix is feeling your pain so for April Fool’s has made its bix into bricks.
OpenTable’s Lick the perfect dish
This prank campaign calls for smartphone users to lick their phone to try a dish.
Contiki’s travel with virtual reality
Virtual reality is all the rage, so with tongue firmly planted in cheek, travel brand Contiki has launched a video of how customers don’t need to fork out coin for expensive flights. Instead they could experience it all via virtual reality!
*We’re pretty sure these are all jokes…
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]