BEcause Brand Experience and Agent99 Public Relations are excited to announce the addition of Zespri International to their growing list of elite brands.
World leader in premium quality kiwifruit, New Zealand native company Zespri Kiwifruit is recognised for their dedication to quality, sustainability and accountability.
Zespri focuses on minimising its environmental footprint whilst providing the finest kiwifruit on the market. The company ranges Zespri Green, Zespri SunGold and Zespri Organic Kiwifruit.
Judy Lee, regional marketing manager for Southeast Asia & Australia at Zespri International Ltd said, “We’re excited to have two such talented agencies, BEcause and Agent99 PR, working together on this campaign.
“Both teams have vast experience in launching and promoting global products to the Australian market, and have an excellent track record in achieving results.”
BEcause will roll out The Zespri Sun-Up event aiming to educate individuals on the great taste and health benefits of the Zespri SunGold variety of kiwifruit, and provide them with an opportunity to sample the product.
Taking place on June 4 at Dockside Pavilion, Darling Harbour in Sydney, The Zespri Sun-Up event will celebrate all things related to health and fitness. From free POP-Pilates workouts hosted by Cassey Ho (the #1 YouTube female fitness star of Channel Blogilates), and educational talks, to non-stop music by Soul of Sydney DJs; there is an activity for everyone.
Agent99 will manage a wide range of public relations activities to raise the profile of Zespri SunGold Kiwifruits as well as drive interest in and attendance to The Zespri Sun-Up Event. Agent99 will also handle all media relations and leverage Zespri’s brand ambassador Cassey Ho’s profile, expertise and attendance at the event.
Meredith Cranmer, founder & managing director Australia, BEcause said, “We’re really proud to be working with such an established brand on this campaign. We feel that together with Agent99 PR we can create an integrated activation that will exceed all expectations.”
Sharon Zeev Poole, director, Agent99 Public Relations added, “Working with BEcause is such a pleasure and having an impressive international brand such as Zespri Kiwifuit added to the roster is very exciting for our team. Agent99 prides itself on effective media engagement across traditional and social media channels, and we cannot wait to see our vision for this campaign become a reality.”
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