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B&T > Advertising > All The Brand & Artist Shoutouts You Missed In Apple’s Christmas Ad
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All The Brand & Artist Shoutouts You Missed In Apple’s Christmas Ad

Staff Writers
Published on: 23rd November 2018 at 9:35 AM
Staff Writers
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Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’.

The spot, which has been likened to something from Pixar Studios, uses stop-motion animation and CGI and was created by TBWA\Media Arts Labs.

https://youtu.be/3dJCroCMBPM

As the spot probably had you distracted by its charming storyline, one would be forgiven for missing the major brand shoutouts and references in the ad.

Eight different brand, company and artist logos were littered throughout the spot, a lot of which most viewers would miss.

So whether you’ve seen the ad or not, these are all the brand shoutouts in Apple’s 2018 Christmas ad.

  1. Supreme

Firstly, and perhaps most obviously, is the Supreme sticker on Sofia’s laptop.

Screen Shot 2018-11-23 at 9.26.28 AM

  1. MOCA

Another sticker on Sofia’s laptop belongs to the Museum of Contemporary Art in L.A.

Some have speculated this logo sticker specifically relates to TBWA\Media Arts Lab as the agency is based in L.A.

Screen Shot 2018-11-23 at 9.26.39 AM

  1. Sonic Youth

In one scene, Sofia is wearing a t-shirt featuring the band Sonic Youth. Only briefly featured, this particular shout-out is easy to miss.

Screen Shot 2018-11-23 at 9.28.04 AM

  1. Nike OG Cortez sneakers

In the scene where Sofia is concentrating on her laptop, the camera pans out to reveal her shoes, none other than a pair of Nike OG Cortez.

The famous shoes are recognised as one of the brand’s most popular styles to this day since first launching in 1967.

Screen Shot 2018-11-23 at 9.30.50 AM

  1. Lamp Lit poster

Another music shout-out, the Lamp Lit poster placed above Sofia’s desk references a 2008 album by experimental rock band Dirty Projectors.

Screen Shot 2018-11-23 at 9.26.53 AM

  1. Fine art poster

More artistry, as Sofia’s room is littered with postcards of famous historical paintings including van Gogh’s The Starry Night and Katsushika Hokusai’s The Great Wave off Kanagawa.

Screen Shot 2018-11-23 at 9.28.53 AM

  1. Billie Eilish

Half-way through the ad, particularly observant viewers will notice the logo of musician Billie Eilish above Sofia’s window.

Eilish wrote and produced the ad’s music, so this is less of a shout-out and more of a credit to the young up-and-comer.

Screen Shot 2018-11-23 at 9.31.13 AM

  1. Aussie music shout-out

In one scene, a poster can be seen hanging over Sofia’s couch, featuring the album cover of another musician, Aussie singer-songwriter Tash Sultana.

Screen Shot 2018-11-23 at 9.30.35 AM

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TAGGED: Apple, Nike, tbwa
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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