To promote the individuality of luxury gifts available from The Perth Mint’s jewellery collection, The Brand Agency and The Perth Mint have created a campaign to help shoppers understand what their partner really wants this Christmas.
In a move away from more traditional retail campaigns run by many high street jewellery brands at this time of year, The Perth Mint has used humour to position itself as the place to go when you want to purchase a luxury gift for the special someone in your life who can be described as fussy.
Each year it gets harder and harder to find that ‘perfect’ present – and the person you are buying for is usually no help. This year The Perth Mint is helping Australians break through the uncertainty of gift giving, providing specific solutions to what loved ones really want.
Targeting Perth CBD workers with a variety of OOH placements and driving a national audience to its online store through dynamic banners, the campaign will run extensively throughout the Christmas period.
Client: The Perth Mint
Manager, Brand and Campaign: Karyn Bailey
Group Manager, Marketing and Communications: Elizabeth Lefort
Agency: The Brand Agency, Perth
Executive Creative Director: Marcus Tesoriero
Creative Team: Neil Martin and Matt Wilson
Designer: Luke Lucas
Technical Lead: Carmelo Rigoli
Finished Artist: Julian Farnan
Senior Account Manager: Gabby Birtles
Senior Account Director: Nikki Price
Head of Insights: Elle Pound
Media: Mel Harrison
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