The Brand Agency Perth To Stock Empty Boxes Of ‘Hungry Puffs’ In Over 200 Supermarkets

The Brand Agency Perth To Stock Empty Boxes Of ‘Hungry Puffs’ In Over 200 Supermarkets
SHARE
THIS



Following the success of the multi award-winning project for Foodbank Western Australia, IGA Supermarkets have confirmed that empty boxes of Hungry Puffs will now be on sale in every store across the state in 2019.

Created by The Brand Agency Perth and launched in the lead-up to Christmas 2018, boxes of Hungry Puffs were stocked in the breakfast cereal aisles of 42 IGA West Australian supermarkets.

Watch the infomercial below:

Inside the box was nothing, which is the same breakfast over 100,000 Western Australian kids wake up to.

Grocery shoppers who were in the process of buying food for their own families were encouraged to support a much bigger cause, helping feed children who go without breakfast, every day.

Every empty box of Hungry Puffs purchased at supermarket checkouts provided 10 children with their next meal.

The case study:


Following the success of Hungry Puffs, which created over 625,000 meals for food-deprived children in the lead-up to Christmas 2018, IGA Supermarkets have now announced that Hungry Puffs will be stocked on the shelves of every IGA Supermarket in the state leading up to Christmas 2019.That’s more than 200 stores.

Foodbank WA CEO, Greg Hebble said: “The growth story for Hungry Puffs continues.

“Featured in 42 supermarkets last Christmas, they helped double Foodbank’s donations from the previous year.

“The announcement that IGA will stock Hungry Puffs in over 200 of their stores in 2019 is a much-needed boost for food-deprived children across the state.”

The Brand Agency executive creative director, Marcus Tesoriero added: “Asking supermarkets to give up valuable shelf space for empty boxes has been one of the toughest parts of this project.

“The fact that IGA have now offered over 200 stores to stock Hungry Puffs and support the cause makes me truly proud of our efforts.”

So far Hungry Puffs has picked up at every major award show entered including One Show, New York Festivals, a string of gold at ADFEST and a coveted Yellow Pencil at D&AD.

The Foodbank project is also expected to be recognised at the Cannes Lions beginning early next week.

Please login with linkedin to comment

Foodbank The Brand Agency

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine