The Brand Agency Hires A Behavioural Psychologist

The Brand Agency Hires A Behavioural Psychologist

The Brand Agency has welcomed behavioural psychologist Dr Mark Hurlstone to its strategy and behaviour change team.

Dr Hurlstone is head of The University of Western Australia’s Behavioural Economics Laboratory in the School of Psychological Science.

Dr Hurlstone’s appointment is in direct response to the lack of true behavioural psychologists in the communications industry.

His expertise will create a link between scientifically-based psychological insights and effective communications, probably a first for the industry, not just in WA, but nationally.

The Brand Agency managing director Nick Bayes said: “For a long time behavioural economics has been used as a buzzword by agencies to sell in work and strategic solutions without any scientific basis, or by people without the academic experience to back it up.

“If our industry is going to drive significant and permanent changes in behaviour for our clients, we need to dig deeper in uncovering insights about how and why our audiences make their decisions.

“With Mark working as part of our strategy and behaviour change team, and directly with our clients, we will ultimately deliver more effective and intuitive work for our clients.”

“Hurlstone said: “I look forward to joining The Brand Agency, where I’ll be using my insights and in-depth understanding of psychology and behavioural economics to increase the persuasive impact of the agency’s communications and behaviour change campaigns.”

The appointment of Dr Hurlstone follows hot on the heels of new hires for The Brand Agency’s creative team and the creation of a specialist destination marketing division.

Please login with linkedin to comment

behaviour science The Brand Agency

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.