Microsoft’s flagship store in Sydney is giving Aussies the chance to learn how to develop their own video game with the launch of the world’s first ever Xbox Academy.
The academy, which was created in partnership with brand activation agency The Spaceship, will offer students and gaming fans the chance to take part in a range of interactive workshops taught by teachers from the Academy of Interactive Entertainment, covering all of the basics of designing, developing and programming a game.
The Xbox Academy will host its first class in April inside the Microsoft store in Sydney’s Pitt Street Mall.
Spaceship founder and creative director Kumar Manix said the agency was thrilled to be launching the Xbox Academy in Sydney.
“This is a great community initiative, and builds on the Superbowl and Lego camps we ran at the Microsoft Store in 2016,” he said.
New research compares the brand presence of Queen Elizabeth II with self-made celebrities Oprah Winfrey and Beyoncé, and claims the British Monarch eclipses the pair in terms of her reach. The research, reportedly by Statista and commissioned by True Royalty TV, a production house that airs on-demand content about the monarchy, found the Queen was […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Lego Masters and Masterchef both again experienced a nightly drop-off, though at less extreme rates than on Tuesday. While Lego Masters dropped by 16,000 from Tuesday night to reach 766,000 viewers, it was again the top-performing entertainment show for the third night in a row since its premiere. Last night’s episode was a ‘night before Christmas’ spectacular […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]