Gourmet Food And Unleaded: BP And David Jones Strike Unlikely Partnership

Gourmet Food And Unleaded: BP And David Jones Strike Unlikely Partnership
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Service station favourites like meat pies and chocolate bars could be replaced by rotisserie chickens and sushi, after BP and David Jones announced a surprising partnership.

The agreement will see David Jones put its premium food line into ten BP stations around Sydney and Melbourne.

A total of 350 premium food products will be on offer, including locally-sourced ready-made meals and a diverse range of fresh items such as sandwiches, sushi and David Jones Food’s top-selling free-range rotisserie chicken, and long-life groceries.

BP Australia vice president sales and marketing Brooke Miller said the move was about capturing the retail customer “of tomorrow”.

“The traditional service station offer of today will not fulfil the retail customer needs of tomorrow,” she said.

“BP’s vision is to transform convenience retailing in Australia, and enhancing our brand via strategic partnerships underpins our strategy to deliver market-leading fuels, technology, rewards and convenience offers to Australian consumers.

“Multiple shopping missions will be catered for and BP’s high-quality offers won’t change; premium fuels will be available on the forecourt, the core range of drinks, snacks and café items will remain, and customers in a rush will be able to use the BP me app or a self-serve kiosk to beat the queue.”

The partnership is in response to the evolution of convenience retailing and global urbanisation trends, which sees households no longer planning meals in advance and the idea of an hour of grocery shopping on weekends as less common.

Pieter de Wet, managing director David Jones Food, said: “The launch of this partnership marks an exciting new chapter for David Jones Food. Consumer behaviour is changing and demand for fresh, food-for-now and food-for-later options continues to grow. Customers expect convenience and quality to go hand in hand, and our collaboration with BP enables us to share the David Jones Food offering with more customers than ever before.

“This product range combines innovation with freshness and taste to deliver an offering that is both convenient and of the highest quality. We are committed to the ongoing development of the range and together with BP see an opportunity to deliver an experience that fits with the busy lives and changing needs and preferences of our customers.”

 

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