Boxing Day Sales: Keep This In Mind For Next Christmas

Young Beautiful Woman Sitting On Couch Shopping Online
SHARE
THIS



Boxing Day has long been a key opportunity for e-tailers to draw in online bargain hunters, but new data from SLI Systems, a worldwide e-commerce acceleration provider for mid-to-largeInternet retailers and business-to-business sites worldwide, show that Boxing Day shoppers are now starting their search for sales as early as Christmas night.

The data, which are from over 20 million site searches on approximately 100 Australian customer sites over the month of December, show that there were peaks in online shopping activity at 8:00pm (AEDT) on Christmas Day and 10:00am (AEDT) on Boxing Day. Boxing Day exhibited 49.6 per cent more activity than Christmas Day.

Peak AUS Online Shopping Hours 2014

“Traditionally Australians have waited until the morning of Boxing Day to pick up a bargain in the post-Christmas sales, but our data show a trend which this year saw significant online activity on Christmas Day, peaking at 8:00pm. Savvy online retailers should take advantage of this unexploited opportunity,” said Mark Brixton, regional director APAC, SLI Systems.

SLI Systems, a cloud-based site search provider with national retail clients such as Dick Smith, Glue Store, Terry White Chemists and SurfStitch, suggests that this new trend is an ideal opportunity for online retailers to get ahead of their competitors by starting online promotions earlier than usual.

Despite the interesting peak on Christmas evening, Boxing Day remains the unrivaled key shopping period for online bargain hunters. In fact Boxing Day page views were 66 per cent higher than the average across the month of December.

Please login with linkedin to comment

direct mail marketing Job Titles Targeted Advertising

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]