B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • WPP
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Winner Of Westfield’s ‘Westfield Insider’ Competition Launches Creative Agency
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Winner Of Westfield’s ‘Westfield Insider’ Competition Launches Creative Agency
Media

Winner Of Westfield’s ‘Westfield Insider’ Competition Launches Creative Agency

alyce163
Published on: 26th October 2016 at 10:06 AM
alyce163
Share
2 Min Read
SHARE

BOSSY. is the newest (and naughtiest) creative agency shaking things up in the world of writing, styling and social media.

Born in Melbourne, BOSSY. was founded by Alyce Cowell – a writer, fashion stylist and social media consultant with a colourful background.

In November 2010, Cowell landed “every girl’s dream job” when she won a nationwide competition of more than 1400 entrants to become The Westfield Insider, the retail giant’s official blogger, earning $100,000 to shop and blog for 12 months. Six years later, Alyce is still working with Westfield as a blogger, stylist, social media guru, presenter and media ambassador in mediums such as Today, Mornings, Cosmopolitan, WHO Magazine, the Sun Herald and more.

Outside of her Westfield role, Cowell is also a popular freelance fashion stylist, social media consultant, ‘Insta-blogger’ @alycealyce and writer – her features and cheeky opinion pieces appearing in publications such as Cleo, Mamamia, Fashion Journal and Who What Wear Australia.

BOSSY. was formed as a “goddamn breath of fresh air” to fashion retailers, hospitality venues, beauty salons and any other businesses in Melbourne and beyond that need “a sparkly new set of eyes” for their creative areas.

“It’s not an agency you would take home to meet your mum,” Cowell said.

BOSSY. has also begun building strong relationships with PR and digital agencies within Melbourne and beyond.

“We noticed the agencies we work with don’t always have the time, resources or skills to provide a lot of the amazing ideas they come up with.”

“BOSSY. is the right hand to PR companies and digital agencies allowing them to scope a broader service offer and become a one-stop-shop for their clients.”

The creative agency will be focusing on three areas:

  • WORDS: including website copy, blog content, packaging, interviews and freelance writing
  • STYLE: for fashion brands and agencies, including lookbooks, blog and social content, campaigns, web stores and events
  • SOCIAL: one-on-one Instagram coaching, creative direction and tone of voice development and content creation

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Jack Matthews
Share

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?