Bosisto’s, a name in household and wellness products, has launched a new 30-second television commercial as part of its latest brand campaign. The campaign introduces a refreshed brand look and feel that extends across out-of-home advertising, digital platforms, and retail environments.
“We are excited to launch this campaign, which reflects Bosisto’s ongoing dedication to providing natural, effective solutions for everyday household needs,” said Amanda Hearnden, Head of Marketing at FGB Natural Products. “This new direction encapsulates the essence of our brand with contemporary appeal whilst acknowledging the heritage of our iconic Eucalyptus scent.”
The creative direction and production were led by cummins&partners, with the goal of ensuring the brand’s rich history translates seamlessly into a modern visual and storytelling framework.
“The creative is designed to honour Bosisto’s own natural, soft-touch approach to things. It was vital to us that it have a pared-back style, feel natural and not have the usual affectations of FMCG brands -particularly in this category. And as a nod to a storied heritage, we’ve also adapted fonts from beautiful antique Bosisto’s bottles for use across the campaign,” said Heath Collins, cummins&partners.
The campaign will roll out across TV, OOH, digital, and retail spaces, with further activations planned in the coming months.
