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Reading: Borncurious Appoints Mariel Cunningham As General Manager
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B&T > Media > Borncurious Appoints Mariel Cunningham As General Manager
Media

Borncurious Appoints Mariel Cunningham As General Manager

Mariel Cunningham 1
Published on: 15th September 2016 at 4:08 PM
Mariel Cunningham 1
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Sydney events agency Borncurious is delighted to announce the appointment of their new general manager, Mariel Cunningham.

“Mariel is set to be a valuable asset and a smart addition to the talented Borncurious team, bringing a fresh vision to our agency and business strategy as we continue to grow.” said managing director, Sarah Warn.

Mariel Cunningham
Mariel Cunningham

“I’m excited to be back in the experiential field where my career first began” said Cunningham.

“In a constantly increasing digital and online world it is now more important than ever to establish an offline presence, ensuring that your brand remains physically connected with your audience and complements and enhances their digital journey. I am as passionate about live experiences now as I was 10 years ago and look forward to helping build on Borncurious’ impressive 360° approach and wealth of leading industry experience.”

With an already impressive and loyal client base including Electrolux, Hewlett Packard Enterprise, Samsung and TAL Insurance, the future is bright for Borncurious, however with Mariel’s consultative experience at award winning integrated and digital agencies servicing tech clients such as Microsoft, VMware and Cisco, it’s now just that little bit brighter.

“I am looking forward to not only redefining and building Borncurious’ own strategies, but also working closely with our clients to develop their event strategies, with the personal touch we are known for,” adds Cunningham. “After all, there is no better way to achieve brand equity than through a memorable, personal experience, and that will never change.”

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By Mariel Cunningham 1
BORNCURIOUS Events specialise in growing organisations'​ revenues by delivering world-class, live brand experiences that last long after the events themselves. We are CURIOUS about brands and their business objectives. We take the time to get to know the brand intimately in order to deliver the best possible solution for our client. We are CURIOUS about our audiences and what makes them tick. We ensure each brand experience is designed to promote positive and productive conversations within stimulating and engaging environments. At the end of the day we are simply expected to help drive more sales for our clients and we never lose sight of that. Clients keep coming back to us because we leave nothing to chance. We take complete ownership of the journey and the outcome and we obsess over the detail, so our clients don’t have to. We are a supportive and experienced extension of their team. We specialise in Product Launches, Consumer Experiential, Incentive Trips, Conferences, Special Events and Trade Shows but we have the capability to deliver any form of live experience for any type of audience required for a brand. Our clients include Electrolux, Hewlett Packard Enterprise, TAL Insurance and Samsung.

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