Sydney events agency Borncurious is delighted to announce the appointment of their new general manager, Mariel Cunningham.

“Mariel is set to be a valuable asset and a smart addition to the talented Borncurious team, bringing a fresh vision to our agency and business strategy as we continue to grow.” said managing director, Sarah Warn.

“I’m excited to be back in the experiential field where my career first began” said Cunningham.

“In a constantly increasing digital and online world it is now more important than ever to establish an offline presence, ensuring that your brand remains physically connected with your audience and complements and enhances their digital journey. I am as passionate about live experiences now as I was 10 years ago and look forward to helping build on Borncurious’ impressive 360° approach and wealth of leading industry experience.”

With an already impressive and loyal client base including Electrolux, Hewlett Packard Enterprise, Samsung and TAL Insurance, the future is bright for Borncurious, however with Mariel’s consultative experience at award winning integrated and digital agencies servicing tech clients such as Microsoft, VMware and Cisco, it’s now just that little bit brighter.

“I am looking forward to not only redefining and building Borncurious’ own strategies, but also working closely with our clients to develop their event strategies, with the personal touch we are known for,” adds Cunningham. “After all, there is no better way to achieve brand equity than through a memorable, personal experience, and that will never change.”