Boost Mobile storms onto 4G with 4PLAY campaign
To celebrate the launch of Boost Mobile on 4G, the crew threw one hell of a gig featuring Carmada, Tigerlily, Young Franco, Danny Clayton and Clueless.
The Boost Mobile 4PLAY event, brought to life by Boost Mobile’s mantra ‘#neverstopplaying’, encourages people to make time for more play, more action and more fun.
Partnering with Guvera music, tickets to the secret event were only available via social media, with Boost Mobile customers sending through images of what they did 4 play to for their chance to win tickets.
The 4PLAY campaign is supported by social and video content, featuring a brand new track, ‘Flowers’ by ARIA nominee Nicky Night Time (aka Nicky Van She). ‘Flowers’ is currently being supported by BBC Radio 1 Pete Tong, Aston Shuffle & KLP on Triple J and has been sitting as the number one dance track on the ARIA charts for four weeks.
“We know our customers love music and events, so we wanted to treat them to a memorable experience with some of the best electronic talent in Australia,” Boost Mobile head of marketing Ian Blackhall said.
“4PLAY is a great demonstration of what Boost Mobile stands for – more fun, more value. To then be able to create this music clip style content with one of Australia’s leading dance labels and artists Onelove Recordings and Nicky Night Time to co-incide with its release, is the icing on the cake for the project”.
“We couldn’t be more proud of what we’ve produced with our partnership with Guvera. The 4PLAY video highlights not only what a success the secret gig was, but highlights Boost Mobile’s commitment to great Australian talent.”
Guvera brand partnerships manager Ronan Mahon said, “Boost Mobile know exactly what its customers are hungry for, so it’s been awesome working together for the 4PLAY campaign, to create a completely unforgettable experience.”
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