To celebrate the launch of Boost Mobile on 4G, the crew threw one hell of a gig featuring Carmada, Tigerlily, Young Franco, Danny Clayton and Clueless.
The Boost Mobile 4PLAY event, brought to life by Boost Mobile’s mantra ‘#neverstopplaying’, encourages people to make time for more play, more action and more fun.
Partnering with Guvera music, tickets to the secret event were only available via social media, with Boost Mobile customers sending through images of what they did 4 play to for their chance to win tickets.
The 4PLAY campaign is supported by social and video content, featuring a brand new track, ‘Flowers’ by ARIA nominee Nicky Night Time (aka Nicky Van She). ‘Flowers’ is currently being supported by BBC Radio 1 Pete Tong, Aston Shuffle & KLP on Triple J and has been sitting as the number one dance track on the ARIA charts for four weeks.
“We know our customers love music and events, so we wanted to treat them to a memorable experience with some of the best electronic talent in Australia,” Boost Mobile head of marketing Ian Blackhall said.
“4PLAY is a great demonstration of what Boost Mobile stands for – more fun, more value. To then be able to create this music clip style content with one of Australia’s leading dance labels and artists Onelove Recordings and Nicky Night Time to co-incide with its release, is the icing on the cake for the project”.
“We couldn’t be more proud of what we’ve produced with our partnership with Guvera. The 4PLAY video highlights not only what a success the secret gig was, but highlights Boost Mobile’s commitment to great Australian talent.”
Guvera brand partnerships manager Ronan Mahon said, “Boost Mobile know exactly what its customers are hungry for, so it’s been awesome working together for the 4PLAY campaign, to create a completely unforgettable experience.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]