Australia’s favourite juice and smoothie bar, Boost Juice, has joined forces with Vegemite to launch its all new and soon to be Australian favourite, the Vegemite Boost.
It’s no secret Australians love things that work well together: Kath and Kim, footy and pies, budgie smugglers in Bondi.
Now, with two of Australia’s most iconic brands uniting, Aussies have another reason to celebrate.
Boost and Vegemite are delivering a drink all Aussies may not have known they wanted, but undoubtedly deserve!
The Vegemite Boost, a delicious smoothie that combines chocolate, vanilla yoghurt, banana, and a hint of Vegemite, will be sure to delight Vegemite aficionados and those looking for a delicious drink to enjoy this winter.
Boost Juice MD Claire Lauber is excited to bring this unique and never before offered smoothie flavour to the Australian public.
“Vegemite really is a quintessential Australian favourite that many of our customers grew up with. When we first thought of the idea for a Vegemite flavoured smoothie, we knew it was pretty out there.
“However, Vegemite, when combined with the chocolate, banana and dates, really is delicious.
“The flavour profile is actually very similar to salted caramel – with an awesome Aussie twist, of course.”
The Vegemite Boost will be available as part of Boost Juice’s new Aussie Milk Bar range, a delicious range of smoothies made with real fruit and an added twist.
The flavours on offer include the Vegemite Boost and other Aussie classics, Rocky Road and Cookies & Creme.
Boost Juice CMO Joanne Bradley says this unique take on a classic Australian favourite will be sure to excite customers.
“We’re always looking to think outside the square when it comes to product development as we know our customers are at the forefront of the latest, and most innovative food trends.
“The Vegemite Boost is a unique take on an iconic Australian flavour that we think they’re going to love.”
Vegemite marketing manager Matt Gray is excited to see this iconic partnership come to life.
“At Vegemite, we love hanging out with other great iconic Aussie brands. We are mitey excited to partner with Boost Juice and launch a smoothie that truly tastes like Australia.”
The Vegemite Boost will be available in Boost Juice stores nationally from Monday 4 June to Sunday 1 July 2018.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]