Bonds Takes White Christmas Down Under In New Spot Via Leo Burnett Melbourne

Bonds Takes White Christmas Down Under In New Spot Via Leo Burnett Melbourne
SHARE
THIS



Christmas has come early for Bonds this year. If you’ve ever dreamt of a white Christmas Down Under, then dream no longer.

Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign that asks everyone to get into the Christmas spirit.

And, in the spirit of gift giving, Bonds has unleashed a sleigh full of summery and sparkly presents for the entire family.

Created by Leo Burnett Melbourne, the campaign explores the many ways Aussies can enjoy a white Christmas Down Under.

LIFEGUARD

The hero film, the third in a trilogy directed by Gracie Otto, follows a group of Bonds clad mates enjoying a white Christmas, Aussie style, in their makeshift salt flat hangout, while Bonds dressed tots and toddlers celebrate in the sand dunes.

The all-star cast includes Indigenous model Lilla Lowanna, Triple J presenter Tanya Bunter, Aussie model Kawani Prenter and Melbourne couple Damian Meredith and Brendan Leith.

The vast salt flats provide the perfect backdrop to the colourful range, featuring festive sparkle, bright neons and a taste of the new Bonds’ boardies available for summer.

Bonds marketing manager Emily Small said the campaign encapsulates Bonds’ ethos.

“Our Christmas collection aims to delight and inspire our customers to get into the spirit with unreal colour and sparkle,” she said.

GIRL_AND_DOG

“The campaign celebrates togetherness for Australians; family can come in many different forms, and the joy of the season is celebrating it your way.”

The film forms part of Bonds’ wider Christmas campaign across social, online and OOH, that has now launched in Australia and New Zealand, featuring fashion content from Oyster Magazine, an official makeup partnership with Frank Body, and influencer activity celebrating the launch of the kid’s and baby Christmas range.

CREDITS

Client: Bonds

Head of marketing: Emily Small

Marketing manager: Kelly McBride

Brand manager: Kedda Ghazarian

Assistant brand manager: Taylah Johnson

Creative agency: Leo Burnett Melbourne

Media agency: OMD Melbourne

Production company: Playtime

Director: Gracie Otto

Director of production: Stefan Duscio

Executive producer: Oliver Lawrence

Producer: Tom Slater

Stylist: Emma Kalfus

Hair and make-up: Daren Borthwick and Gillian Campbell

Stills production: Sam I Am

Stills photographer: David Cohen De Lara

 

Please login with linkedin to comment

Bonds Leo Burnett Melbourne omd melbourne slay

Latest News

The General Sir John Monash Foundation Launches New Podcast Series Via Mojo Media
  • Media

The General Sir John Monash Foundation Launches New Podcast Series Via Mojo Media

The General Sir John Monash Foundation today announced it has partnered with Sydney-based media agency, Mojo Media, to launch its first podcast series, The Scholars. The series features exclusive interviews with John Monash Scholars across all fields of academia, business, science, humanities, and the arts. Hosted by the CEO of Mojo Media, Justin Kelly, the […]

Getting OTT/CTV Advertising To Work Right
  • Partner Content

Getting OTT/CTV Advertising To Work Right

B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).

Partner Content

by B&T Magazine

B&T Magazine
Facebook Weighs Up Political Ad Ban
  • Technology

Facebook Weighs Up Political Ad Ban

Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.

by B&T Magazine

B&T Magazine
Statue of Justice with scales in lawyer office. Legal law, advice and justice concept
  • Media

How LegalVision Is Disrupting Law With Digital

Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.

Partner Content

by Marketo, an Adobe Company