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Reading: Bondi Hipsters And Ian Thorpe Star In Latest Optus Olympics Campaign
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B&T > Advertising > Bondi Hipsters And Ian Thorpe Star In Latest Optus Olympics Campaign
Advertising

Bondi Hipsters And Ian Thorpe Star In Latest Optus Olympics Campaign

Staff Writers
Published on: 28th July 2016 at 11:12 AM
Staff Writers
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Telco giant Optus has released the second (albeit slightly bizarre) instalment of its sponsorship of the Olympic Games. This time using the Bondi Hipsters to promote its #FanUpAUS campaign alongside ambassador Ian Thorpe.

The campaign is by Emotive and We Are Social, and regularly veers to the odd and surreal.

https://www.youtube.com/watch?v=0JIMGhHR4nU

This second instalment follows on from last week’s launch that featured SBS’s Lee Lin Chin and encouraged Aussies to share a message of support with the Australian Olympic team as they kick off the #FanUpAUS campaign with Optus.

https://www.youtube.com/watch?v=eEyUK-P5D80

Optus said of the campaign: “As fans across Australia use the #FanUpAUS hashtag, messages will be collected by Optus throughout the Games and displayed within the Olympic Village at ‘The Edge’ – a facility where Olympians, friends and family will meet – ensuring the country’s support is felt when needed most.

“Get behind the Australian Olympic team and share your message of support with the hashtag #FanUpAUS. The athletes are counting on you.”

 

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TAGGED: Advertising Standards Bureau, Amobee, Operating System, Rio Olympics
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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