Telco giant Optus has released the second (albeit slightly bizarre) instalment of its sponsorship of the Olympic Games. This time using the Bondi Hipsters to promote its #FanUpAUS campaign alongside ambassador Ian Thorpe.
The campaign is by Emotive and We Are Social, and regularly veers to the odd and surreal.
https://www.youtube.com/watch?v=0JIMGhHR4nU
This second instalment follows on from last week’s launch that featured SBS’s Lee Lin Chin and encouraged Aussies to share a message of support with the Australian Olympic team as they kick off the #FanUpAUS campaign with Optus.
https://www.youtube.com/watch?v=eEyUK-P5D80
Optus said of the campaign: “As fans across Australia use the #FanUpAUS hashtag, messages will be collected by Optus throughout the Games and displayed within the Olympic Village at ‘The Edge’ – a facility where Olympians, friends and family will meet – ensuring the country’s support is felt when needed most.
“Get behind the Australian Olympic team and share your message of support with the hashtag #FanUpAUS. The athletes are counting on you.”
