Bold has added Quantcast to its roster, following a rebrand and additional new hires.
With offices in Sydney and Singapore, Bold specialises in content creation, communication strategy and public relations for media, advertising and marketing companies across the APAC region.
Bold will partner with Quantcast across the region to deliver media relations, content and strategic communications advice for the market leading advertising data provider.
Following the new win, Bold has rebranded to better reflect its multifaceted storytelling capabilities into one streamlined offering.
The new logo sees ‘media’ dropped from the company name to simply, Bold, and a website refresh that shows recent creative content work.
In addition to the fresh new look, the Sydney office grows with Richie Kenzie, former editorial director at Misfits Media, joining the team as editorial director and Dede Stewart has been appointed as senior account executive.
Bold co-founder and managing director Toby Hemming (feature image) said: “At Bold, our mantra for some time has been ‘PR is dead’. Whilst this is certainly a tongue in cheek statement, I do believe the future of our industry lies in what we call creative communications.
“Bold stands at the intersection of media relations, inspiring content and an aesthetic that allows ambitious brands to really stand out from the crowd.
“Partnering with such successful brands such as Quantcast is a real validation of this approach, as we continue to lead thinking in B2B communications across the APAC region.”
Quantcast head of marketing APAC Rachael Townsley said” “We look forward to working with the Bold Media team as they help us drive growth for Quantcast through content and communications across the APAC region.”