Bohemia & M&C Saatchi Win Plush’s $7 Million Full-Service Account

Bohemia & M&C Saatchi Win Plush’s $7 Million Full-Service Account

Sofa company Plush has appointed Bohemia and M&C Saatchi in a full-service capacity following a competitive pitch.

The appointment will see Bohemia and M&C Saatchi provide Plush with brand strategy, creative and all media. The business, worth $7 million, will be serviced from the agencies’ Melbourne offices.

Bohemia and Plush have previously worked together; however, Plush relocated its support office to Victoria in 2014 before Bohemia opened its Melbourne office in late 2017.

Wes Kerr, chief marketing officer at Plush, said: “I’m excited to reignite our relationship with Bohemia and to have M&C Saatchi come to the party as well.

“We were suitably impressed when the team proposed this integrated offering during the pitch process and I can’t wait to get to work with them again.”

Sam Westaway, media director at Bohemia Melbourne, said: “This is a very special win for Bohemia and M&C Saatchi. We are really looking forward to the partnership and developing the new brand platform.

“It’s clear our unique offering is resonating with Melbourne marketers.”

Andy Cairns, managing director of M&C Saatchi Melbourne, said: “Plush has a proud history of innovation and disruption which is exactly the kind of work that excites us.

“This appointment is testament to the power of our combined creative and media team. Sam and I are thrilled.”




Please login with linkedin to comment

Bohemia M&C Saatchi Plush

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]