Sofa company Plush has appointed Bohemia and M&C Saatchi in a full-service capacity following a competitive pitch.
The appointment will see Bohemia and M&C Saatchi provide Plush with brand strategy, creative and all media. The business, worth $7 million, will be serviced from the agencies’ Melbourne offices.
Bohemia and Plush have previously worked together; however, Plush relocated its support office to Victoria in 2014 before Bohemia opened its Melbourne office in late 2017.
Wes Kerr, chief marketing officer at Plush, said: “I’m excited to reignite our relationship with Bohemia and to have M&C Saatchi come to the party as well.
“We were suitably impressed when the team proposed this integrated offering during the pitch process and I can’t wait to get to work with them again.”
Sam Westaway, media director at Bohemia Melbourne, said: “This is a very special win for Bohemia and M&C Saatchi. We are really looking forward to the partnership and developing the new brand platform.
“It’s clear our unique offering is resonating with Melbourne marketers.”
Andy Cairns, managing director of M&C Saatchi Melbourne, said: “Plush has a proud history of innovation and disruption which is exactly the kind of work that excites us.