M&C Saatchi Group-owned media agency Bohemia has announced the appointment of Rebecca Hamilton as its media director to lead the Freedom Furniture and Michael Hill accounts.

Hamilton joins Bohemia from Disney Theatrical Productions, where she played an integral role in the success of The Lion King and Aladdin the Musical. Prior to that, Hamilton was a senior strategist at Slingshot.

Bohemia’s head of media and investment, Theo Zisoglou, said: “Within 10 minutes of meeting Beck, we knew she was the perfect person for the position.

“She has deep media experience coupled with client-side knowledge, as well as the rare ability to understand the retail space.

“She’s an amazing person and a fantastic cultural fit. We look forward to her positive contribution to Bohemia and our clients.”

Commenting on her appointment, Hamilton said: “Walking through the door, I could instantly feel a great culture surrounded by incredibly talented people.