Body+Soul and Chemist Warehouse’s The House of Wellness have partnered to accelerate digital growth.
The House of Wellness website has been integrated into the Body+Soul digital assets. With this new platform, bodyandsoul.com.au will become the core component of The House of Wellness retail media strategy. Body+Soul is the number one health and wellbeing media brand in Australia, with an audience of 1.47 million.
In a new territory for media partnerships, it will amplify and expose audiences to The House of Wellness health, wellbeing and beauty content via Body+Soul’s leading UX capabilities and promotional channels. Suddenly, News’ content marketing agency, will lead the consumer strategy and deliver The House of Wellness editorial and commercial content on bodyandsoul.com.au.
“We’re thrilled that Chemist Warehouse has entrusted News, home of the nation’s leading health and wellbeing news source, to amplify The House of Wellness content to nearly 1.5 million Australians monthly. This partnership is a testament to the collaborative spirit fostered by Body+Soul and our newly formed Growth and Experience team. Together, we are creating a powerful, integrated platform that will grow The House of Wellness’ reach and impact, while delivering meaningful value to our audiences and to Chemist Warehouse,” said News Corp Australia managing director client partnerships Lou Barrett.
“This partnership significantly expands our wellness platform, allowing us to meet the needs of our engaged audience and drive growth even more effectively for our brand partners. We are excited for The House of Wellness to be part of the Body+Soul network which brings together both companies’ expertise and capabilities with a shared commitment to being Australia’s #1 destination for health and wellness,” said Chemist Warehouse director Mario Tascone.
“We’re delighted Chemist Warehouse chose bodyandsoul.com.au for this one-of-a-kind partnership with The House of Wellness. It is deeply embedded in content expertise and our ‘best-in-class’ publishing tools and data analytics, to support Aussies at each step of their journey to a happier and healthier life,” said News’ head of food, travel and health Kerrie McCallum.
Suddenly works closely with the Body+Soul team of editorial and product experts to achieve optimal audience growth and engagement that taps into topical and trending health, wellbeing and beauty topics.
“The Suddenly team is proud of the powerful and engaged audience it has built for Chemist Warehouse with The House of Wellness content ecosystem across print, digital, social and native content. This new partnership with Body+Soul allows us to attract an even greater digital audience to benefit Chemist Warehouse and its suppliers alike,” said managing director – commercial content Mike Connaghan.
