Under the theme, ‘Unconventional’, TEDxSydney commissioned creative agency BMF to produce a film for its 2017 program, which was unveiled at the event on Friday in Sydney.
BMF chose animation and humour to portray an unconventional love story: the story of two Tetris blocks that fall deeply in love, but find they have a problem – and it’s quite a big one.
BMF executive creative director Cam Blackley said: “BMF and its partners are incredibly proud to have our labour of love received with plenty of laughter and the odd snigger at the world’s most inspiring conference.”
Emile Rademeyer, director of Ménage à Tetris, said: “We wanted to take the viewer on the emotional rollercoaster the Tetris characters were experiencing in their relationship, from the initial flirtation to that unforeseeable moment in a relationship when a couple realises that not all is well in paradise.
“Stylistically, the Vandal designers developed a contemporary digital grunge look for the film. This allowed them to put a unique spin on a classic 8bit retro look.”
The TEDxSydney film program consisted of 10 short film debuts, including documentaries, animations and cinematic essays.
Creative agency: BMF
Executive creative director – Cam Blackley
Creative director – Alex Derwin
Creative leads – Dantie Van Der Merwe and David Fraser
Copywriters – Millicient Malcolm and Stephanie Allen
Planner – Kellie Box
Executive producer – Jenny Lee-Archer
Agency producer – Beatrice Osborne
Production company: Vandal
Director – Emile Rademeyer
Executive producer – Anna Greensmith
Producer – Lucas Cain
Motion design – Robo Dinnerville, Darrin Hanley and Derek Lau
Animation – Julie Ly
Illustrators – Ling Siu and Melissa Mai
Sound R&D – Nigel Crowley
Sound and music: Rumble Studios
Composer – Johnny Green
Music producer – Michael Gie
Sound designer – Cam Milne
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]