More than 140 people attended Tuesday night’s APG Battle of Big Thinking to see BMF joint head of planning Ali Tilling take out the title of 2016 Biggest Thinker.
Arguing that brand building is irrelevant, Ali convinced attendees with an entertaining and compelling plea for brands to be more like Robin than Batman. The analogy called on brands to deconstruct ideas, seek out imperfections and to stop creating problems to solve.
The Battle of Big Thinking also included debates on the utiilty of wearables and the rise of robots over humans. The debating line up featured Ben Cooper, Tricky Jigsaw; Bob Forster, Clemenger BBDO; Jane Burhop, Common Ventures, Danny Fiorentini, Muzeek and Brett Rolfe, Naked.
The Battle of Big Thinking was held as part of the VIVID festival of light, music and ideas.
APG chair, Angela Morris, said: “Battle has always been one of our most fun and interactive events, as our contestants fight for our audiences’ vote. We’re delighted to have hosted it as part of Vivid Ideas for the first time this year. Ali put up an entertaining and provocative argument, reminding us to question everything.”
Ali Tilling, winner, said: “To argue that brand building is irrelevant to an audience of your agency peers was daunting but I thoroughly enjoyed the challenge!
“Whilst my argument may have been more sport than fact, the battle gave me an opportunity to question my own perceptions about the business of creativity, and the very real challenges we face as an industry to protect and promote the importance of brands.”
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]