BMF Launches Election Ads Using Only Paper

BMF Launches Election Ads Using Only Paper

The Australian Electoral Commission (AEC) has launched a multi-phased campaign, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election.

Voting correctly in this coming election is even more important, since the way you vote for the Senate has changed.

The campaign created by BMF includes TV, press, radio and digital, and aims to demonstrate how powerful a piece of paper can be on election day. Voting is the most direct way to have an impact in your community and in shaping the future of Australia.

Paper art and stop motion film were used to create a visually intriguing campaign, that could both educate and inspire a diverse target market during a cluttered election period. Elaborately crafted paper models were hand animated in camera, to bring to life the power of a humble piece of paper and the possibilities is represents come election day.

BMF managing director Steve McArdle said: “It’s not everyday you’re given the task to rally the whole country to take advantage of their democratic right, and this time around we needed to mark the change to the voting system by changing up our creative approach.

“We think its simplicity and elegance will ensure it communicates with the clarity and purpose an event of this importance requires.”



Executive Creative Director: Cam Blackley

Senior Art Director: Rosita Rawnsley-Mason

Senior Copywriter: Lucy Chappell

Executive Planning Director: Christina Aventi

Planning Director: Kim Feitelberg

Managing Director: Steve McArdle

Group Account Director: Emma McJury

Account Director: Kyle Abshoff

Account Managers: Eva Gibeault and Steven Sun

Account Executive: James Ricupito

Agency Producer: Fiona Gillies

Production Company: Finch

Director: Dael Oates

Producer: Camilla Dehnert

Designer: Miles Pitt

Animators: Glen Hunwick and Norman Yeend

Editor: Adam Wills

Post Production: ALT VFX

Colourist: Christine Todd

VFX Supervisor: Jay Hawkins

Producers: Kate Stenhouse and Dawn Walker

Sound & Music: Rumble Music

DoP: Peter Eastgate

Digital Designer: King Tan

Digital Producer: Laurence Pogue

Print Producers: Jane Winnick, Karen Liddle

Operations Director: Ian Cook

Studio Manager: David Collins

Creative Services Director: Clare Yardley

Art Buyer: Basir Salleh

Retoucher: James McDonald

Photography Production House: Network Agency

Photographer: Anna Pogossova

Producer: Sophie Penhallow


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