BMF has created a new series of “Like Brands. Only Cheaper” spots for its prime client ALDI.
“We’re delighted to unleash another set of ALDI ‘Like Brands’ ads on a fully suspecting public. They promise to put even bigger smiles on people’s faces as well as a few dollars back in their pockets,” said BMF managing director Steve McArdle.
You can watch the first two TVCs here:
http://youtu.be/6lyp7DFoOi0
“We are really excited about this new set of Like Brands commercials. The brief was to stay surprising and I think the range of techniques utilised to bring each idea to life, nailed that,” said BMF executive creative director Cam Blackley.
An ALDI spokesperson said: This latest set of ten ads really emphasises to shoppers that at ALDI you truly can get quality products at low prices throughout the store, it’s not just a select few. The work achieves this in an interesting, yet memorable way.”
The campaign launched on Sunday and will be running on TV and supported by online, social and catalogue.
Credits:
Executive Creative Director: Cam Blackley
Creative Director: Cam Blackley / Alex Booker
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Agency Producer: Jenny Lee-Archer
Director: Jeff Low
Producer: Alex Hay
Production Company: Rabbit Content
Post production: Method & White Chocolate
Music & Sound: Rumble
DoP: Pete Eastgate
Client Contact: Sam Viney
