Blobfish International has announced two key new senior appointments in its UK team as the company continues its UK expansion amid significant client growth in the region.
Senior sales executive Robbie Brooks has been appointed as sales director, leading sales for Blobfish International’s UK operations, while Bill Cooper joins the business as campaign manager.
In his new role, Brooks will be responsible for growing the company’s client base and leading further UK expansion, while Cooper will support the Blobfish International team on campaign delivery and client service for clients such as Lipton, Mondelez, PepsiCo, Sharps Brewery, and Pernod Ricard.
Brooks brings nearly a decade of media planning and sales experience to Blobfish International, having worked with global brands, including Samsung, Disney, Heineken, Visa and Meta. Prior to joining Blobfish, Brooks was the commercial manager for WH Sports, tasked with driving new business and managing client accounts in the sports sponsorship sector. He has also worked in the sales management teams at JCDecaux and Starcom.
Cooper joins the team from Four Agency Worldwide where he was a senior account executive. He also spent three years as an Account Manager at Dentsu Aegis Network, specialising in B2B and media planning.
“The UK sampling market has continued to grow over the past 12 months, on the back of substantial year-on-year growth over the past few years. We’re incredibly buoyed by the sustained growth in the sector, necessitating the appointment of Robbie and Bill to our Blobfish International UK team,” said Blobfish International CEO, Nic Cann.
“Leading sales, Robbie brings a commercially driven approach to the business. He is a strategic thinker, with a unique ability to look at the bigger picture, while also nurturing core business. His extensive professional contacts in the UK, and track record of exceeding expectations, will be critical as we continue to expand across the UK and Europe”.
“Bill joins Blobfish International with enthusiasm, passion and a willingness to learn. He’s already been an invaluable support to our UK team, executing several key activations. He is an important part of our growth strategy, particularly as we work to build seniority within our team”.
“Blobfish is a disruptive force in the UK sampling market and has quickly emerged as a leader in the space. As someone who is passionate, motivated and hungry to achieve, Blobfish’s track record for growth and innovation makes it an attractive business to join. I’m looking forward to bringing fresh ideas to continue to drive client growth,” said Brooks.
“As someone looking to develop my skills in the sampling and activation space, Blobfish International is the perfect place to learn. The business has a commitment to connecting with audiences and maximising impact for its clients and I’m excited to be a part of the team,” Cooper said.
Both appointments are effective immediately.
