Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis Partners With Moat To Offer In-App Viewability And Attention Analytics

Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.

In a complex online advertising environment like mobile, being able to measure ad exposure is a crucial element in advertisers’ ability to prove ad engagement and effectiveness. A Google report shows that in APAC markets such as Australia, Malaysia and India, one in three digital ads may be unviewable, heavily skewing results.

Although viewability in mobile is still in it’s infancy, by partnering with Moat, Blis can provide its clients with industry standard third party viewability metrics. Moat is the first company accredited by the US’ Media Ratings Council (MRC) to measure viewability for both mobile in-app and mobile web.

Blis’ CEO Greg Isbister said: “Advertisers are demanding clear definitions on viewability, Blis believes partnering with Moat gives us the best viewability analytics on the market. Viewability, along with other location metrics such as store visit rates, allow advertisers to understand how consumers are interacting with their campaigns beyond clicks and impressions.”

Blis is working with partners to guarantee viewability standards for all its clients. By deepening its relationships with third party, independent measurement companies like Moat, Blis is providing guidance and assurance to its clients on viewability and attention metrics across the millions of publisher sites and apps the company advertise on.

Jonah Goodhart, Moat CEO and co-founder said: “Location data is a valuable resource for marketers looking to reach their mobile-first consumers at the right time and in the right place. We are thrilled to work with Blis across all of their campaigns to provide marketers with even greater insight into how their audiences pay attention.”

Ben Phillips, global director of mobile, MediaCom, said: “The announcement of this partnership with Moat is timely, as our clients look to boost viewability standards. Clear viewability measurement will provide enhanced visibility to marketers looking to explore the huge potential in mobile advertising.”




Please login with linkedin to comment

Blis

Latest News

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]