Blackmores has announced the the appointment of Tami Cunningham as marketing director for Blackmores Australia & NZ.
Cunningham brings a wealth of marketing experience from across Australia, New Zealand and the UK, previously holding senior marketing positions at Mars, Lion, Suncorp and Foxtel. In this newly created role leading the Blackmores marketing and digital strategy, her appointment will enable a strategic and cohesive approach to brand communications across product, digital, sponsorships, PR and design.
“As a company known for its unrivalled commitment to quality and continuously maintaining the number one brand position in its category, I am excited about the opportunity to join a strong Australian company. Blackmores have a great culture, compelling values and a positive vision to truly make a difference in the lives of many.”
After an extensive selection process, Blackmores Managing Director, Australia & NZ, David Fenlon, is very pleased to appoint Cunningham and the experience she brings to the marketing division.
“Tami has previously demonstrated expertise in implementing a strong focus in brand building, supplemented by extensive experience in driving collaborative relationships between sales, category and consumer activation. We welcome her to the Blackmores family with much excitement for the future of our brand.”
Cunningham enjoys living a healthy lifestyle, engaging in regular yoga classes and outdoor activities and is thrilled to be joining a company embracing holistic health.
Having commenced the role on Monday 26 June, her appointment follows the recent recognition of Blackmores as Australia’s Most Trusted Vitamin and Supplement Brand for the ninth consecutive year.
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]