News Corp has reported a seven per cent year-on-year increase in Foxtel subscribers, led by the resurgence of Kayo and the launch of Binge.
As of September 30, Foxtel now has 3.287 million paid subscribers, made up of 2.055 million residential and commercial broadcast subscribers, 644,000 paying Kayo subscribers and 298,000 paying Foxtel Now subscribers.
Binge, which only launched in May, now has 321,000 subscribers, 290,000 of which are paying.
After experiencing an initial purge of subscribers in April as live sports ground to a halt, the latest quarterly results highlighted the steady growth of Kayo, which added 280,000 paying subscribers from the year prior.
The encouraging results for Kayo and Binge came as News Corp’s subscription video services revenue fell $US18 million, or four per cent. This drop in overall subscription revenue was attributed to a fall in residential broadcast subscribers and a $US14 million negative impact on commercial subscriptions.
Broadcast subscriber churn in the quarter also increased slightly to 14.6 per cent, up from 14.4 per cent the year prior.
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]