News Corp has reported a seven per cent year-on-year increase in Foxtel subscribers, led by the resurgence of Kayo and the launch of Binge.
As of September 30, Foxtel now has 3.287 million paid subscribers, made up of 2.055 million residential and commercial broadcast subscribers, 644,000 paying Kayo subscribers and 298,000 paying Foxtel Now subscribers.
Binge, which only launched in May, now has 321,000 subscribers, 290,000 of which are paying.
After experiencing an initial purge of subscribers in April as live sports ground to a halt, the latest quarterly results highlighted the steady growth of Kayo, which added 280,000 paying subscribers from the year prior.
The encouraging results for Kayo and Binge came as News Corp’s subscription video services revenue fell $US18 million, or four per cent. This drop in overall subscription revenue was attributed to a fall in residential broadcast subscribers and a $US14 million negative impact on commercial subscriptions.
Broadcast subscriber churn in the quarter also increased slightly to 14.6 per cent, up from 14.4 per cent the year prior.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]