B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Billie Eilish & Reese Witherspoon Head Host Of Creatives To Develop Digital-Led Logo For 2028 LA Olympics
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Billie Eilish & Reese Witherspoon Head Host Of Creatives To Develop Digital-Led Logo For 2028 LA Olympics
Marketing

Billie Eilish & Reese Witherspoon Head Host Of Creatives To Develop Digital-Led Logo For 2028 LA Olympics

Staff Writers
Published on: 3rd September 2020 at 10:03 AM
Staff Writers
Share
3 Min Read
SHARE

In what appears to be a blink and you missed it moment, Los Angeles has been awarded the Olympics for 2028.

And it might be a good eight years away, but Games organisers aren’t wasting any time on revealing the logo.

Rather than your typical static image, the LA28 emblem is digitally-led that, according to organisers “represents a collection of voices, rather than a singular monument or landmark”.

Some 26 Los Angeles locals were the inspiration for the design and included input from none other other than actress Reese Witherspoon, singer Billie Eilish, streetwear designer Bobby Hundreds, tattoo artist Dr. Woo, graffiti artist Chaz Bojorquez and even local celebrity chef Jorge “Joy” Alvarez-Tostado.

Athletes involved in the design included sprinter Allyson Felix, snowboarder Chloe Kim and gymnast Gabby Douglas and paralympians such as long jumper Lex Gillette and sprinter Scout Bassett.

Each collaborator was given a standard “LA28” logo and told to craft their own version of the “A.” Instead of choosing one design, organisers will use all 26, with more expected in the future.

Check it out below:

We are a community of inspired individuals and fearless dreamers. It’s time we made our mark. #LA28 #LA28Creator pic.twitter.com/XagKkA5d9a

— LA28 (@LA28) September 1, 2020

Commenting on the design, LA28 chairman Casey Wasserman said: “LA defies a singular identity. There is not one way to represent Los Angeles.

“Every neighborhood, every block, every person has their own unique identity and story of L.A. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”

LA28 chief marketing officer Amy Gleeson added: “Los Angeles is an infinite canvas that represents millions of people and hundreds of languages.

“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”

The launch of the logo also included the short film below:

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

IMAA Announces 2025 Group Deals With “Significant Savings” For Members
24/06/2025
Paul Feig, Mo Gawdat, Lucy Guo & More Join Star-Packed SXSW Sydney 2025 Line-Up
24/06/2025
May Ipsos Iris Data Released: News Corp Australia Is The Nation’s Leading News & Information Publisher
24/06/2025
Tim Bleakley & Jawad Hassan Join World Out Of Home Organisation
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?