Big W Unveils ‘Let’s Easter’ Campaign Via M&C Saatchi

Big W Unveils ‘Let’s Easter’ Campaign Via M&C Saatchi
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Discount retailer BIG W has launched its 2018 Easter titled “Let’s Easter”. The new 30-second spot by M&C Saatchi brings to life the sense of joy and togetherness Australian families look forward to over the extended weekend.

“Easter is a time of year where families and friends get together, go away and have a whole lot of fun. It’s a time of year that should be celebrated and filled with magic, and I think we’ve encapsulated this notion beautifully with Let’s Easter,” said Kristen Linders, general manager, Marketing at BIG W.

The brand TVC, which playfully centres around the nostalgic and timeless tradition of the Easter egg hunt, forms part of a wider integrated marketing campaign spanning digital, radio, digital out of home, catalogue, SEM, PR and social media.

Credits:

BIGW

Kristen Linders – General Manager, Marketing

Carly Bowra – Head of Brand & Universe Marketing

Holly Holub – Marketing Manager

Creative Agency: M&C Saatchi

Creative Directors – Brendan Donnelly & Guy Futcher

Senior Creative Team – Michael Harris & Neil Walshe

Project director – James Steer

Tv producer – Lill Schroeder

Group Head – Nick Russo

Senior Strategist – Laura Kinzett

Planner – Isabelle Zacharia

Nikki Chapman – Senior Account Director

Camille Reed-Brissonnet – Account Manager

Media Agency: Carat

Scott McCaffrey – Client Lead

Katie Stuart – Business Director

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Big W M&C Saatchi

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