Discount retailer BIG W has launched its 2018 Easter titled “Let’s Easter”. The new 30-second spot by M&C Saatchi brings to life the sense of joy and togetherness Australian families look forward to over the extended weekend.
“Easter is a time of year where families and friends get together, go away and have a whole lot of fun. It’s a time of year that should be celebrated and filled with magic, and I think we’ve encapsulated this notion beautifully with Let’s Easter,” said Kristen Linders, general manager, Marketing at BIG W.
The brand TVC, which playfully centres around the nostalgic and timeless tradition of the Easter egg hunt, forms part of a wider integrated marketing campaign spanning digital, radio, digital out of home, catalogue, SEM, PR and social media.
Kristen Linders – General Manager, Marketing
Carly Bowra – Head of Brand & Universe Marketing
Holly Holub – Marketing Manager
Creative Agency: M&C Saatchi
Creative Directors – Brendan Donnelly & Guy Futcher
Senior Creative Team – Michael Harris & Neil Walshe
Project director – James Steer
Tv producer – Lill Schroeder
Group Head – Nick Russo
Senior Strategist – Laura Kinzett
Planner – Isabelle Zacharia
Nikki Chapman – Senior Account Director
Camille Reed-Brissonnet – Account Manager
Media Agency: Carat
Scott McCaffrey – Client Lead