BIG Un Limited, the parent company of online video review platform BIG Review TV, has announced that it has formed a joint venture with The Intermedia Group (TIG) to co-develop, produce and promote online TV shows.

The Intermedia Group is the publisher of several high-profile online and print publications such as TimeOut Magazine, Fox Sports, Australian Technology Review, Hospitality, HM Magazine and InStyle.

In a statement to shareholders, BIG said it will produce online TV shows specifically designed for these industries that will be delivered to TIG’s subscribers and audience as part of its digital publishing service.

The shows will be promoted across TIG’s digital publishing network, on bigreviewtv.com, and on BIG’s social media and YouTube channels. They will also be marketed for syndication to relevant third parties and to traditional broadcasting media.

The joint venture company has been registered as BIG Intermedia, and will hold the jointly-produced TV show assets.

BIG Un Limited CEO Richard Evertz and TIG’s managing director, Simon Grover, will hold joint CEO roles within BIG Intermedia.

Grover said the company is delighted to be partnering with BIG to produce and promote online TV shows.

“BIG are Australia’s largest producers of online video content. This JV provides a very strategic video solution,” he said.

“Firstly, it allows BIG/TIG to offer engaging content to large advertising clients, as video is becoming increasingly important in the marketing and promotion of goods and services.

“Secondly, the shows will be constructed to deliver quality video content to entertain, engage and inform our SME audience. In order to enhance the vertical community experience, our existing TIG audience will be given the opportunity to participate in these shows.

“Thirdly, BIG’s SME video packages provide unparalleled value to our customer base, and every business is going to need video content to stay relevant.”

BIG executive director Brandon Everetz said the joint venture demonstrates the value of the company’s video content.