B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Big Red Group Names Indie Agency Kaimera As Media Agency
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Big Red Group Names Indie Agency Kaimera As Media Agency
Media

Big Red Group Names Indie Agency Kaimera As Media Agency

Staff Writers
Published on: 27th October 2022 at 9:56 AM
Staff Writers
Share
2 Min Read
SHARE

Australia and New Zealand’s largest experience marketplace, Big Red Group, has appointed independent media agency Kaimera to its agency roster. Motivated by Big Red Group’s mission to serve an experience every second by 2030, the appointment will support the digital transformation across two portfolio brands, RedBalloon and Adrenaline.

Following a competitive pitch process, Kaimera will be responsible for Adrenaline and RedBalloon’s media strategies, including media planning and buying across performance, social, digital and OOH channels.

The social and digital first approach will be key in supporting Big Red Group’s future growth. The upcoming Holiday Season provides a key opportunity to engage with different audiences on the multi-brand experience marketplace, underpinned by the ethos of valuing experiences over material goods.

Big Red Group chief marketing officer, Paul Connell, comments: “Big Red Group is undergoing a digital transformation across all corners of our business, with the goal of delivering a technology-first environment that supports the supplier and consumer experience, and matches the incredible experiences we offer.

“We’re focussed on growing Australia’s experience economy in a sustainable way, and through our partnership with Kaimera, an agile agency with a similar cultural and growth mindset, we’re determined to continue our brand growth journey and deliver on our purpose of shifting the way people experience life.”

Kaimera chief executive officer and founder, Nick Behr, comments: “Big Red Group is an impressive company with a wealth of iconic brands, and we are honoured to be working with them. A shared passion for innovation, sustainability, digital and data along with Kaimera’s strategic insight and approach to making media simple, will provide a winning combination for success.

“We not only look forward to working on their brands but also working with the talented BRG marketing team to deliver long lasting results.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Big Red Group, Kaimera
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?