B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: If Big Name Companies Were More ‘Honest’ With Their Branding
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > If Big Name Companies Were More ‘Honest’ With Their Branding
Marketing

If Big Name Companies Were More ‘Honest’ With Their Branding

designcrowd
Published on: 21st April 2016 at 9:32 AM
designcrowd
Share
2 Min Read
SHARE

It’s often not what companies put on the packaging that can harm us, it’s what they leave off that’s the problem, and DesignCrown has crafted it’s own little twist on some of the biggest brands in the business.

Brands are very careful about their public perception, and certainly about the messaging they put out around their products.

They’re always quick to publicize when something is the biggest, shiniest, or best on the market, and highlight the health benefits of the latest life changing enzyme that has been added in.

But what if they were a little more ‘honest’ about these products, or at least reflected some of the more negative perceptions their customers hold towards them.

Well, seeing as it’s unlikely any big businesses will take that up as a marketing initiative, the creative community at DesignCrowd decided to do their own rebranding exercise.

They took some of the world’s more well know companies, and converted their logos and collateral into something a bit more in keeping with the reality of their products, the results you can view above in the image gallery.

DesignCrowd are no strangers to a little photoshopping and some public parody, creating projects like the Stoner Sloth Photoshop challenge, sticking ‘staches on politicians for Movember and offering up cold hard cash for artists to redesign the Uber logo.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adam Ferrier, ADMA Global Forum, Advertising Standards Bureau, Clay Shirky, Employer Branding, IT, most moving image, Online ads, Reach rule, STW Group
Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?