If Big Name Companies Were More ‘Honest’ With Their Branding

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It’s often not what companies put on the packaging that can harm us, it’s what they leave off that’s the problem, and DesignCrown has crafted it’s own little twist on some of the biggest brands in the business.

Brands are very careful about their public perception, and certainly about the messaging they put out around their products.

They’re always quick to publicize when something is the biggest, shiniest, or best on the market, and highlight the health benefits of the latest life changing enzyme that has been added in.

But what if they were a little more ‘honest’ about these products, or at least reflected some of the more negative perceptions their customers hold towards them.

Well, seeing as it’s unlikely any big businesses will take that up as a marketing initiative, the creative community at DesignCrowd decided to do their own rebranding exercise.

They took some of the world’s more well know companies, and converted their logos and collateral into something a bit more in keeping with the reality of their products, the results you can view above in the image gallery.

DesignCrowd are no strangers to a little photoshopping and some public parody, creating projects like the Stoner Sloth Photoshop challenge, sticking ‘staches on politicians for Movember and offering up cold hard cash for artists to redesign the Uber logo.


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Adam Ferrier ADMA Global Forum Advertising Standards Bureau Clay Shirky Employer Branding IT most moving image Online ads Reach rule STW Group

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